Growth Hacking Service

Penguin strategies and Impact11 are working hand in hand to deliver this premium service.

Impact 11 is a boutique firm that specializes in helping startups and scale-ups achieve outstanding traction by implementing custom-built growth hacks.

To learn more about how this approach is implemented - watch Penguin’s CMO, Shoham Eckhaus interview Impact11 owner Nimo Shkedy on Growth Hacking.

Listen to the interview as a Podcast

MEET THE EXPERTS

Shoham Eckhaus

Chief Strategist & CMO, Penguin Strategies

Shoham has worked with hundreds of startups, helping them establish Demand Generation and Customer Acquisition. She’s the host of the B2B Startup Growth podcast where she interviews exceptional marketing leaders.

Nimo Shkedy

Customer Acquisition Hacker, Impact 11

Nimo is an expert on growth hacking and special customer acquisition tactics. Formerly co-founder and CEO at ApolloShield

WHAT DO WE OFFER?

Short term projects aiming for maximum impact

Apply “cyber hacking” techniques to marketing and sales

OUR PROCESS

PHASE 1

BUSINESS GOAL SETTING

Before we dive into growth hacking strategies, we believe in setting clear and achievable business goals. Our process involves the following steps:

1 Examine current marketing process & its results
2 Evaluate current business KPIs
3 Assess past relevant efforts & outcomes
4 Analyze CRM efficacy
5 Study the competitive landscape
6 Identify 3 alternatives for truly awesome goals

PHASE 2

ANALYSIS & SCOPING

We conduct in-depth research on your competitors’ marketing assets, traffic sources, and overall marketing strategies to gain a competitive edge.

Analysis

Identify the customer personas most relevant to each goal, allowing us to tailor the approach to your target audience.
Analyze how your business differentiates from direct competitors and assess indirect competition that might divert your customers’ attention.
Evaluate internal assets, including research and development (R&D) materials, product information, and sales data, to identify potential growth opportunities.

Scoping

Based on the analysis, we weigh the pros and cons of investing in each goal and prioritize the most promising one to hack for maximum traction.

PHASE 3

IDEATION & REFINEMENT

This is where creativity and innovation come into play. We brainstorm innovative growth hack ideas and refine them for implementation.

GET STARTED

DELIVERING MAXIMUM IMPACT, IN MINIMUM TIME

Trusted by some of the best B2B tech companies

"Penguin Strategies was extremely instrumental in making sure our marketing strategy was aligned."

Robert Meshel

Director of Siemens AM Network

“We share the same core values and Penguin really understands what it means to be in the frontlines and they back us up."

Moshe Shlisel

CEO of Guardknox

“Penguin are strategic thinkers, they know their craft and are experts in digital marketing."

Lior Weis

VP of Marketing at Celeno

ITERATION PLANS

Full iteration

Expected Outcomes

Brainstorming 12 ideas
Manual testing 6 ideas
Scaling 3 ideas

8 weeks

Includes rigorous goal setting & scoping

2 x 3-hr hands-on sessions weekly (onsite / remote)

Sessions require: 33% CMO, 20% others participation

1 x 3-hr homework session (by Impact 11) weekly

Expedited iteration

Expected Outcomes

Brainstorming 6 ideas
Manual testing 3 ideas
Scaling 1-2 ideas

5 weeks

Continuing with intuitive goal and scope

2 x 3-hr hands-on sessions weekly (onsite / remote)

Sessions require: 25% CMO, 10% others participation

No homework sessions (by Impact 11)

INTERESTED?

If you’d like us to book a 30 minute online meeting with you to evaluate a growth-hacking project together, please fill out this form, and we will follow up with you ASAP.

GROWTH HACKING SERVICE