From November 2022 to April 2023, ChatGPT grew from 0 to 173 million users, changing the world forever. Although AI has been around for decades, this launch brought it to the forefront in the first half of 2023.
Accessible AI is changing the way we work, the way we think and the way we create. We are in an exciting era of innovation with far-reaching societal, business and personal implications. We are living in a pivotal moment in humanity as we know it.
At its core, Artificial Intelligence is a computerized system designed to mimic human intelligence and reasoning. Its applications range from speech recognition, image and pattern recognition, language processing, to decision making. Advanced algorithms and machine learning protocols allow AI systems to improve performance over time, increasing accuracy and efficiency.
NLP allows machines to understand and interpret human language, enabling chatbots and virtual assistants to communicate with customers.
ML algorithms enable machines to learn from data and improve their performance over time. This can be used to optimize marketing campaigns, personalize content and predict customer behavior.
Predictive analytics use data, statistical algorithms and machine learning techniques to calculate the likelihood of future outcomes using historical data. This helps companies make data-driven decisions and predict customer needs.
Image and pattern recognition technology uses algorithms to analyze images and identify patterns. This can be used to analyze social media images and identify brand logos or products.
Chatbots are AI-powered virtual assistants that can handle customer inquiries and provide personalized recommendations.
AI-powered content generation and curation tools can produce high-quality content at scale, freeing up marketers to focus on more strategic tasks.
Generative AI can help create a wide range of content. Social media posts, websites, videos and more. Meaning that you can increase quality output when implemented correctly.
Everything does not always go according to plan. Generative AI powers your ability to pivot and quickly generate new and unique content without endless hours of research and briefing.
Increased personalization and targeting increase engagement. AI 10x your ability to create personalized content and deliver it accurately, supercharging your ABM campaigns.
AI automates or minimizes time spent on tasks such as data collection, campaign analysis and research so your team can focus on strategic marketing initiatives.
AI can analyze and interpret large amounts of data. Machine learning algorithms help B2B marketers gain valuable insights powering immediate tweaks and adjustments to optimize performance.
Make data-driven decisions using predictive machine learning algorithms
Create, optimize and distribute relevant content optimized for the appropriate channels
Automate email marketing campaigns, track your results and improve deliverability
Provide customer service, answer questions and drive sales 24/7/365
Track website traffic, identify engaged users and measure campaign effectiveness
Create and schedule posts, manage accounts, track results and mentions
Manage interactions and data throughout a contact’s lifecycle
Personalize user experiences on websites, apps, or in email marketing campaigns
Make data-driven decisions using predictive machine learning algorithms
Create, optimize and distribute relevant content optimized for the appropriate channels
Automate email marketing campaigns, track your results and improve deliverability
Provide customer service, answer questions and drive sales 24/7/365
Track website traffic, identify engaged users and measure campaign effectiveness
Create and schedule posts, manage accounts, track results and mentions
Manage interactions and data throughout a contact’s lifecycle
Personalize user experiences on websites, apps, or in email marketing campaigns
After you have chosen a tool and run the trial, continue measuring success. Create goals and follow up on KPIs.
Keep an eye on the market to see what is out there. Generative AI is evolving quickly and there may be a more advanced tool ready to take you to the next level.
