SEO Checklist for B2B CMOs
12 things you can check to verify that your SEO program is on track to bring you more demand.
12 things you can check to verify that your SEO program is on track to bring you more demand.
Whether it is your first term as CMO or not, there is no replacement for starting with a solid action plan from Day One to achieve results right off the bat
With this customizable gantt template, you can map out the crucial steps for planning and executing a successful virtual event.
This presentation was presented by Shoham Eckhaus, Chief Strategist at Penguin, on December 2nd. It highlights 5 important practices that Shoham believes to be supercritical for CMO success.
Watch the videos to learn how real B2B Tech CMOs and Marketing VPs create their annual marketing budget. A well-developed annual marketing budget will help keep your marketing department on track & focused on your top business goals.
Here are the top 10 HubSpot features that we often see are underutilized. When properly exploited, they can provide a whole heap of value to your business, and quite frankly help scale your B2B tech company upwards, in a very short time frame.
In this podcast learn how to steer through a crisis within your business, whether it’s a financial disaster, cyber attack, or—in this case—a virus outbreak, with Moty Cristal, founder and CEO of NEST – Negotiation Strategies.
In this case study, learn how Edgewater Networks, the leading provider of Network Edge Orchestration, implemented Penguin Strategies’s impactful Inbound and Digital Marketing strategy to help them spread the word about their secure and successful real-time communication services.
Watch Perry, our CEO, as he discusses how to grow an agency channel with Databox CEO Peter Caputa.
Watch Perry, our CEO, as he discusses the similarities and differences between the tech industries in New Zealand and Israel with HubSpot’s Greg Williamson.
In this vlog, watch as Perry, our CEO, meets with a potential drone tech client and TrenDemon's VP of Global Partnerships, Avishay Pariz.
Lead Generation is one of the primary deciding factors in whether or not a product can get off the ground and succeed in a shifting market.
Watch Perry, our CEO, discuss the agency’s SEO, client performance optimization and new company hires strategy in the Vlog series.
Instead of being pushy or aggressively seeking out customers, inbound marketing aims to lure customers to their business.
Watch Perry, our CEO, explain the ins and outs of running a B2B tech marketing agency in the new Vlog series.
Watch the on-demand webinaer with HubSpot's Principal Inbound Professor, Justin Champion, and Penguin Strategies's Head of Strategy, Shoham Eckhaus, to learn how to create a content strategy framework that both humans and search engines will love.
Download the free eBook to find out the answers to the above questions, how to curate content effectively, and understand the bottom line.
This guide will give you a template on how to assign points to your leads and create a score, implement your score into actionable strategy and benefit from your scored leads
Getting the right people to engage is even tougher. One of the first steps you should be taking in any marketing campaign is figuring out who you want to be talking to.
LinkedIn is as a complex a tool as it is powerful. As such, it can be difficult at times to navigate.This guide endeavours to provide a basic understanding and mastery of the service and its uses.
Chances are you have heard the best place to network in is the LinkedIn groups.However, it may get frustrating in the groups since a lot is involved.This ebook is a guide that is aimed at helping navigate this and thus network effectively.
We’ve put together a social media “cheat sheet” and outlined everything you need to know about the various social media platforms out there, who uses them, and what you should be doing with them.
This eBook will cover everything you need, the before during and after, to know to craft, deliver and capitalize on a strong and compelling presentation.
Learn from Matthew Barby as he walked us through his process of mapping out a content strategy that will: Ensure your content campaigns are as successful as possible ,Align with the needs of your buyer persona, Get the most out of existing content, Deliver results
In this webinar, B2B marketing expert Roy Povarchik talked about the most common mistakes bloggers make when trying to convert readers into leads.
This guide will walk you through 6 marketing metrics that will help decision-makers evaluate the effectiveness of your marketing strategy.
With this free checklist, you will be given a new framework for campaigns that solves all common marketing problems. Check it out now.
Download Penguin Strategies's 2019 marketing budget template for B2B tech companies. The template is completely customizable and will give you greater transparency and understanding of your marketing expenses, better tracking of which tools, conferences, and activities bring in the most qualified leads, and more.
This webinar features David McNeil, VP of HubSpot’s Global Partner Program & Strategy, where he leads the HubSpot Agency Partner Program. David’s strategy helps thousands of agencies around the world market, sell, and delight customers, ultimately driving 40% of HubSpot’s revenue.
Download this case study to find out how they grew beyond just their personal network.
This guide will give you a template on how to: Assign points to your leads and create a score, Implement your score into actionable strategy,Benefit from your scored leads
The SMarketing Process and Automation Playbook helps you create a unified and visible ‘lead to cash’ process for all collaborators that is easy to understand and helps streamline communication and handoffs between sales, marketing and management.
Integration of software and applications is more than just convenient, but a way to remain properly efficient and on top of crucial data. Learn everything you need to know about integrations and the top tools to use for it.
Edgewater Networks, founded in 2002, is a market leader in delivering IP-based voice,video &data services. Learn how Penguin Strategies transformed Edgewater's marketing strategy.
Check out this free on-demand webinar with Penguin Strategies CEO, Perry Nalevka, to learn how we leverage quality content to generate revenue for our clients.
Regardless of where you are in your marketing automation journey, a bit of non-marketing material never hurts. Download this free whitepaper to find out what you should know before jumping on the marketing automation bandwagon.
Is lead generation getting you down? Check out this ebook where you can get a complete guide to all things lead gen, complete with tips, trick, and expert insights.
