B2B marketing agency penguin strategies
digital marketing agency Penguin Strategies
Penguin Strategies

Resources

SEO Checklist for B2B CMOs

SEO Checklist for B2B CMOs

12 things you can check to verify that your SEO program is on track to bring you more demand.

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Your First 100 Days as a CMO

Your First 100 Days as a CMO

Whether it is your first term as CMO or not, there is no replacement for starting with a solid action plan from Day One to achieve results right off the bat

Visual Guide

Virtual Event Check-List and Project Management Gantt

Virtual Event Check-List and Project Management Gantt

With this customizable gantt template, you can map out the crucial steps for planning and executing a successful virtual event.

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Good CMO / Bad CMO

Good CMO / Bad CMO

This presentation was presented by Shoham Eckhaus, Chief Strategist at Penguin, on December 2nd. It highlights 5 important practices that Shoham believes to be supercritical for CMO success.

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How To Plan Your 2019 B2B Tech Marketing Budget

How To Plan Your 2019 B2B Tech Marketing Budget

Watch the videos to learn how real B2B Tech CMOs and Marketing VPs create their annual marketing budget. A well-developed annual marketing budget will help keep your marketing department on track & focused on your top business goals.

Video

10 HubSpot Features You Are Probably Not Using But Should

10 HubSpot Features You Are Probably Not Using But Should

Here are the top 10 HubSpot features that we often see are underutilized. When properly exploited, they can provide a whole heap of value to your business, and quite frankly help scale your B2B tech company upwards, in a very short time frame.

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Leadership During Crises: Practical Advice from a Professional Negotiator with Moty Cristal

Leadership During Crises: Practical Advice from a Professional Negotiator with Moty Cristal

In this podcast learn how to steer through a crisis within your business, whether it’s a financial disaster, cyber attack, or—in this case—a virus outbreak, with Moty Cristal, founder and CEO of NEST – Negotiation Strategies.

Podcast

How Inbound Marketing Helped Edgewater Networks Merge With Ribbon Communications

How Inbound Marketing Helped Edgewater Networks Merge With Ribbon Communications

In this case study, learn how Edgewater Networks, the leading provider of Network Edge Orchestration, implemented Penguin Strategies’s impactful Inbound and Digital Marketing strategy to help them spread the word about their secure and successful real-time communication services.

Case Study

CEO Vlog #5

CEO Vlog #5

Watch Perry, our CEO, as he discusses how to grow an agency channel with Databox CEO Peter Caputa.

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CEO Vlog #4

CEO Vlog #4

Watch Perry, our CEO, as he discusses the similarities and differences between the tech industries in New Zealand and Israel with HubSpot’s Greg Williamson.

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CEO Vlog #3

CEO Vlog #3

In this vlog, watch as Perry, our CEO, meets with a potential drone tech client and TrenDemon's VP of Global Partnerships, Avishay Pariz.

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Best HubSpot Features for Lead Generation in B2B Technology Companies

Best HubSpot Features for Lead Generation in B2B Technology Companies

Lead Generation is one of the primary deciding factors in whether or not a product can get off the ground and succeed in a shifting market.

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CEO Vlog #2

CEO Vlog #2

Watch Perry, our CEO, discuss the agency’s SEO, client performance optimization and new company hires strategy in the Vlog series.

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Why 75 Percent of B2B Tech Companies Prioritize Inbound Marketing

Why 75 Percent of B2B Tech Companies Prioritize Inbound Marketing

Instead of being pushy or aggressively seeking out customers, inbound marketing aims to lure customers to their business.

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CEO Vlog #1

CEO Vlog #1

Watch Perry, our CEO, explain the ins and outs of running a B2B tech marketing agency in the new Vlog series.

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How to Create Content That 2018 Search Engines Love

How to Create Content That 2018 Search Engines Love

Watch the on-demand webinaer with HubSpot's Principal Inbound Professor, Justin Champion, and Penguin Strategies's Head of Strategy, Shoham Eckhaus, to learn how to create a content strategy framework that both humans and search engines will love.

Webinar

The Quick and Dirty Guide to Curated Content

The Quick and Dirty Guide to Curated Content

Download the free eBook to find out the answers to the above questions, how to curate content effectively, and understand the bottom line.

eBook

How to Score your Leads & Win the Conversion

How to Score your Leads & Win the Conversion

This guide will give you a template on how to assign points to your leads and create a score, implement your score into actionable strategy and benefit from your scored leads

Visual Guide

Who You Talkin' To? Defining Your Ideal Persona

Who You Talkin' To? Defining Your Ideal Persona

Getting the right people to engage is even tougher. One of the first steps you should be taking in any marketing campaign is figuring out who you want to be talking to.

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Creating the Perfect LinkedIn Company Page

Creating the Perfect LinkedIn Company Page

LinkedIn is as a complex a tool as it is powerful. As such, it can be difficult at times to navigate.This guide endeavours to provide a basic understanding and mastery of the service and its uses.

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Using LinkedIn Groups to Engage the B2B Buyer

Using LinkedIn Groups to Engage the B2B Buyer

Chances are you have heard the best place to network in is the LinkedIn groups.However, it may get frustrating in the groups since a lot is involved.This ebook is a guide that is aimed at helping navigate this and thus network effectively.

eBook

The Ultimate Social Media Guide for B2B Companies

The Ultimate Social Media Guide for B2B Companies

We’ve put together a social media “cheat sheet” and outlined everything you need to know about the various social media platforms out there, who uses them, and what you should be doing with them. 

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How to Give More Confident and Compelling Presentations

How to Give More Confident and Compelling Presentations

This eBook will cover everything you need, the before during and after, to know to craft, deliver and capitalize on a strong and compelling presentation.

eBook

A Scientific Look into Why Your Content Sucks

A Scientific Look into Why Your Content Sucks

Learn from Matthew Barby as he walked us through his process of mapping out a content strategy that will: Ensure your content campaigns are as successful as possible ,Align with the needs of your buyer persona, Get the most out of existing content, Deliver results

Webinar

How to Make Sure No One Converts From Your Blog

How to Make Sure No One Converts From Your Blog

In this webinar, B2B marketing expert Roy Povarchik talked about the most common mistakes bloggers make when trying to convert readers into leads.

Webinar

6 Key Digital Marketing Metrics

6 Key Digital Marketing Metrics

This guide will walk you through 6 marketing metrics that will help decision-makers evaluate the effectiveness of your marketing strategy.

eBook

The Complete Inbound Marketing Checklist

The Complete Inbound Marketing Checklist

With this free checklist, you will be given a new framework for campaigns that solves all common marketing problems. Check it out now.

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2019 Marketing Budget Template For B2B Tech Companies

2019 Marketing Budget Template For B2B Tech Companies

Download Penguin Strategies's 2019 marketing budget template for B2B tech companies. The template is completely customizable and will give you greater transparency and understanding of your marketing expenses, better tracking of which tools, conferences, and activities bring in the most qualified leads, and more.

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Operations Hub Use Case eBook

Operations Hub Use Case eBook

Forget what you think you know of HubSpot's limitations. Operations Hub allows you to do more. Here are some real use cases. Read More

eBook

What Does It Take to Grow a Predictable Marketing & Sales Organization?

What Does It Take to Grow a Predictable Marketing & Sales Organization?

This webinar features David McNeil, VP of HubSpot’s Global Partner Program & Strategy, where he leads the HubSpot Agency Partner Program. David’s strategy helps thousands of agencies around the world market, sell, and delight customers, ultimately driving 40% of HubSpot’s revenue.

Webinar

Going Beyond Referrals to Grow Your Business

Going Beyond Referrals to Grow Your Business

Download this case study to find out how they grew beyond just their personal network.

Case Study

How to Score Your Leads & Win the Conversion

How to Score Your Leads & Win the Conversion

This guide will give you a template on how to: Assign points to your leads and create a score, Implement your score into actionable strategy,Benefit from your scored leads

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SMarketing Playbook Template

SMarketing Playbook Template

The SMarketing Process and Automation Playbook helps you create a unified and visible ‘lead to cash’ process for all collaborators that is easy to understand and helps streamline communication and handoffs between sales, marketing and management.

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The Complete Guide to Integrations and Why to Use Them

The Complete Guide to Integrations and Why to Use Them

Integration of software and applications is more than just convenient, but a way to remain properly efficient and on top of crucial data. Learn everything you need to know about integrations and the top tools to use for it.

eBook

How a B2B Tech Company Increased Leads Using Inbound

How a B2B Tech Company Increased Leads Using Inbound

Edgewater Networks, founded in 2002, is a market leader in delivering IP-based voice,video &data services. Learn how Penguin Strategies transformed Edgewater's marketing strategy.

Case Study

How Great Content Can Increase Your Revenue

How Great Content Can Increase Your Revenue

Check out this free on-demand webinar with Penguin Strategies CEO, Perry Nalevka, to learn how we leverage quality content to generate revenue for our clients.

Webinar

A Comprehensive Marketing Automation Guide for B2B Tech Companies

A Comprehensive Marketing Automation Guide for B2B Tech Companies

Regardless of where you are in your marketing automation journey, a bit of non-marketing material never hurts. Download this free whitepaper to find out what you should know before jumping on the marketing automation bandwagon.

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The 30 Greatest Lead Generation Tips, Tricks, & Ideas

The 30 Greatest Lead Generation Tips, Tricks, & Ideas

Is lead generation getting you down? Check out this ebook where you can get a complete guide to all things lead gen, complete with tips, trick, and expert insights. 

eBook