CAREERS

You will be responsible for:

• Managing and maintaining PPC activities for Penguin Strategies client accounts in collaboration with account management teams.
• Continual optimization of client PPC accounts and campaigns including ongoing keyword discovery, expansion and optimization opportunities, designing and executing tests to create new acquisition strategies, landing page testing, competitor and landscape analysis.
• Strategize and Implement successful bidding strategies and manage client budgets.
• Working on paid media campaigns across Google and social channels, with a heavy focus on Facebook, LinkedIn and Google Search.
• Conducting, measuring, and implementing the results of A/B tests for ad copy and audience targeting.
• Analyze client’s business goals (increase leads, increase sales, awareness, funnel nurture, etc.) and translate to a digital marketing proposal.

Experience and Skills required:

• 2-4 years’ experience in PPC
• Highly analytical, highly organized, strong attention to detail.
• Technical expertise (HTML, XML, JavaScript, tracking, retargeting codes, using tags).
• Understanding of the B2B landscape and B2B personasGreat communication (will be working with account teams + client-facing).
• Oversee accounts on search platforms and paid social media.
• Familiarity with AdWords, Facebook, LinkedIn, Twitter, YouTube.
• Experience with Google Analytics.
• Experience and capabilities using Google tag manager.
• Functional experience with all channels of Social Media.
• Monitor budgets, optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
• Keyword research.
• Creating reports and conducting performance analysis.
• Analyzing market trends and making data-driven decisions.

Additional Qualifications:

• Google Analytics Certification
• Google Search and Display Certifications
• Paid Social Certifications
• Prior Agency Experience a big advantage

Characteristics we're looking for:

• Methodical and meticulous, always striving for excellence.
• Analytical and organised.
• Proactive in all areas of your work.
• Humble: never putting your own agenda before others; pitching in whatever the job may be. Never underestimating others.
• Able to work in a very fast-paced environment managing multiple clients.
• Striving for continual growth: your own, the teams and that of our client's business.

To apply, please click here.

Our senior marketing consultants lead and mentor the account team, bringing the best results from each of the team members.

We work with fast-rising Israeli international startups in B2B tech increasing lead generation and brand awareness.

In this role, you will manage client accounts while executing and optimizing marketing campaigns to reach our clients’ goals. Hands-on execution of B2B digital marketing, detailed project management and team collaboration are the keys to success in this role.

Skills and Experience

• 4 years+ inbound marketing experience in a marketing manager position
• Native level English
• A firm grasp of inbound marketing strategies including content, social media and PPC campaigns
• Ability to lead a project team and mentor aspiring marketeers
• Good working knowledge of HubSpot is an advantage
• A deep understanding of marketing automation platforms

Advantage to:

• Experience in B2B Tech
• HubSpot certifications
• Agency experience

About working at Penguin

Penguin Strategies is a fast-growing agency fostering internal growth amongst employees. Team collaboration is at the forefront of our culture and every member is of utmost importance to us. At Penguin, you will have the opportunity to grow inside your position and grow with the company as a whole. We are looking for proactive team members who strive for excellence. Our team members are humble and always work to the project goals while contributing to areas in and out of their job description. We look for employees who want to be challenged on a daily basis and treat everyone as part of our close family.

Click here to apply

You will join a growing team of Marketing Automation experts where you will take a deep dive into every corner of Marketing Automation Software (Hubspot Marketing, Sales and Service Hub) including set up, integration and implementation of strategy and automation.

Your activities will include implementing marketing and sales processes into Hubspot, software set up, integrations, participating in client and team meetings, providing client support, and preparing and documenting processes and procedures for internal and external use.

Skills and Experience:

• 2 years + in inbound marketing - preferably in a similar position
• Knowledge of Hubspot Automation
• Client facing experience
• Familiar with marketing and sales funnels
• Have a very strong proficiency using Google Suite

Responsible for:

• Supporting MarTech Consultants
• Implementing marketing and sales processes into Hubspot
• Cleaning up databases
• Building process documents and Client Playbooks
• On-going Hubspot Support for Clients
• Marketing and Sales Training to clients

Requirements:

• Excellent organisational and project management skills.
• Can manage time and task deadlines.
• Methodical and meticulous problem solver
• Analytical and organised.
• Able to work in a very fast-paced environment managing multiple clients.
• Excellent interpersonal skills.
• A high level of written and verbal communication skills is required.
• BA in Marketing or related field.

Nice to have:

• Knowledge of inbound marketing, content marketing, social media marketing, email campaigns, webinars, etc is an advantage.

To apply, please click here.