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ACCOUNT MANAGER (Boston)

Overview of Responsibilities

This role involves coordination and management of internal (remote) resources and third parties for the execution of marketing campaigns to ensure that all projects are delivered on-time, in scope and on budget.

Requirements

- Minimum of 1-2 years experience in a B2B online marketing role, preferably in a technology startup
- BA in Communications, Marketing, or related field
- Prior experience with marketing automation platforms 
- Familiarity with inbound marketing strategies such as content marketing, social media marketing, email campaigns, webinars, etc.
- Ability to multitask and work in a very fast-paced environment managing multiple clients
- Project (and people) management skills, including experience with task management tools such as TeamWork or Trello
- Excellent written and verbal communication skills
- Team player but also knows how to problem solve and navigate challenging situations independently
- Ability to quickly master new marketing tools
- Extremely organized and proven attention to detail
- Ability to work from home or remote effectively
- Some off hours work with offshore teams 

To apply for this position, please email your CV to: boston@penguinstrategies.com

Marketing Coordinator (Boston)

Overview of Responsibilities

Penguin Strategies has an exciting new opportunity for a Marketing Coordinator to support our Account Managers in providing top-notch service to B2B technology brands. This position is based in Boston in a small satellite or home office.

You will assist in developing and implementing marketing initiatives for an array of clients from industries, such as telco, cyber security, data analytics, cloud storage and more.

Requirements

Assist with the implementation of a coordinated marketing approach for multiple clients, measure and analyze results of campaigns and ascertain improvements for future campaigns, coordinate and execute the production of marketing collateral, such as blogs, eBooks, infographics and case studies. Execute e-marketing and social media campaigns on Facebook, LinkedIn and Twitter, assist in the crafting of the marketing messaging strategy and remarkable offerings for assigned client accounts, support the writing of strategic marketing plans for clients, and assist with client kickoff meetings in conjunction with the rest of the marketing team. Must also work with the team to ensure clients’ messaging is delivered in consistently innovative and engaging ways, while supplying weekly and monthly status meeting with clients to ensure we are continuously improving their bottom line.

 

Prerequisites

1-2 years experience and incredibly fast learner. BA in marketing, communications, or related field, as well as an understanding of business issues, market trends and marketing program development. Excellent written, verbal communication and presentationwith an ability to work in cross-functional teams, meet deadlines and exceed client expectations. Must have the ability to interact with diverse and remote marketing teams and champion projects across the organization with strong project management skills and the ability to work at a fast pace under tight deadlines. Proven attention to detail is a must, as is a very strong proficiency using Microsoft Office

 

Preferred Preference will be given to candidates who: Have experience with HubSpot or similar marketing automation Have experience managing organic social media campaigns and are team-oriented but can also work independently

To apply for this position, please email your CV to: jobs@penguinstrategies.com

Israel-Based Marketing Coordinator - Entry Level

Overview of Responsibilities

Penguin Strategies has an exciting new opportunity for a Marketing Coordinator to support our account managers in providing top-notch service to B2B technology brands both in Israel and internationally.

 

Training is on us so no experience needed!

 

Working as part of a growing team, you will assist in developing and implementing inbound marketing initiatives for an array of clients from various industries. Key responsibilities include working closely with account managers to: Assist with the implementation of a coordinated marketing approach for each client. Measure and analyze results of campaigns, ascertain improvements for future campaigns and coordinate/execute the production of marketing collateral. Execute e-Marketing and Social Media campaigns and work with a team to participate in the management of multiple client accounts.

 

Assist in the crafting of the marketing messaging strategy and remarkable offerings for each of your client accounts and in the writing of strategic marketing plans for each of your clients, while also assisting with client kickoff meetings in conjunction with the rest of the marketing team. Work with the team to ensure your clients’ messaging is delivered in consistently innovative and engaging ways and ensure your clients are satisfied. Weekly and monthly status meeting with clients to ensure we are continuously improving their bottom line.

To apply for this position, please email your CV to: jobs@penguinstrategies.com

Requirements

The best marketing coordinator candidate should possess the following key traits and attributes:

 

Incredibly fast learner, a BA in marketing or related field. Understanding of business issues, market trends and marketing program development. Excellent written, verbal communication and presentation skills. The ability to work in cross-functional teams, meet deadlines, exceed client expectations and interact with a diverse marketing team and champion projects across the organization. Strong project management skills and the ability to work at a fast pace under tight deadlines. Proven attention to detail is a must and a very strong proficiency using Microsoft Office.

To apply for this position, please email your CV to: jobs@penguinstrategies.com

ISRAEL-BASED JUNIOR SEO EXPERT

Overview of Responsibilities

We are looking for a talented, data-driven, Junior SEO Expert to join our team. 

 

If you have experiencing managing both on-page and off-page SEO, know how to  improve organic search engine performance, and consider yourself an analytical person who loves to work in a fast-paced environment, this role is for you. The ideal candidate has thorough knowledge of search ranking and optimization factors, is always up-to-date with the latest trends and changes in the SEO world.

Requirements

- 1+ years’ experience in Search Engine Optimization (SEO) – a must

- Experience working with SEO tools such as SEMRush, Screaming Frog, Rank Tracker etc.  - a must! (at least one)

- Experience with technical website audits and optimization

- Experience with keyword research, ranking and analysis - a must

- Advanced knowledge of CMS (WordPress)

- Creating reports using a variety of analytics tools including Google Analytics (including Google Search Console).

- Desired: Knowledge of HTML/CSS and website administrations

- Bonus: Link building 

 

Advantages

- Experience in B2B Marketing

- BS/BA degree

To apply for this position, please email your CV to: ilan@penguinstrategies.com