PENGUIN PROVIDES SEO (SEARCH ENGINE OPTIMIZATION) SERVICES TO B2B TECH COMPANIES LOOKING TO GROW ORGANIC TRAFFIC TO THEIR WEBSITE.
Penguin will research your company’s business domain and competitive landscape. We will analyze your targeted personas and determine which are the search phrases that are most important for your company to rank for.
We will study your competitive positioning on each of those terms and come up with a strategy that includes a selection of search phrases (keywords) that your company should rank for in order to generate traffic that maximizes ‘Qualified Marketing Leads’.
COMPETITIVE KEYWORD ANALYSIS
We will compare your SEO positioning with that of your competitors online. We will research and identify for each of the strategic search terms - who are the competitors and how to maximize your results in light of their rankings.
TOPIC CLUSTER PLAN
We will create a topic cluster plan for each of the selected search terms. The plan will include the sub-topics that the search engines identify as contextually related to the key words we have identified as our targets to rank for. This topic cluster plan will then serve as a guide when generating content and creating a link hierarchy on your website.
The topic cluster plan will include a review of the top performing content items that are currently ranking for each targeted term. This review will help us generate content that can out-perform the existing assets that currently rank for the terms we’re targeting.
ONGOING SEO - TECHNICAL AND STRATEGIC
This service includes ongoing investment in optimizing your website and all your digital assets to create incremental improvements in your ranking, day by day.
It includes performance related fixes, meta tagging, linking structures, back-linking strategies, and of course content generation. We measure our success on a monthly, weekly and daily on KPIs that directly or indirectly influence your business gains from SEO.
SEO for B2B Tech is all about seizing the opportunity at the right time. B2B Tech companies often deal with niche markets and high ACV deals. But these niche markets don’t usually have high search volume. So you need to be ready to be present, when your ICP is searching for you.
More than being there, your content needs to make an impact and be remembered. B2B sales are a multi-touch journey, with each one leading to the next one, leading to a closed sale. If you want to be remembered, then your content needs to be memorable.