PENGUIN PROVIDES SEO (SEARCH ENGINE OPTIMIZATION) SERVICES TO B2B TECH COMPANIES LOOKING TO GROW ORGANIC TRAFFIC TO THEIR WEBSITE.
Penguin’s B2B SEO services are specifically designed for technology companies looking to enhance their online presence and generate high-quality leads. As a B2B technology company, your digital marketing strategy needs to be tailored to your industry's unique characteristics and demands. That's where we come in.
Our experienced team of SEO professionals understands the complexities of the B2B tech industry and can provide customized SEO solutions that will increase your website's visibility and drive more qualified traffic.
From conducting thorough keyword research and implementing on-page optimization to executing effective link building and content marketing strategies, we can help you establish a strong online presence, generate leads and sales, and surpass your competition.
Elevate your B2B tech company's digital marketing game with our proven SEO strategies.
KEYWORD RESEARCH
Penguin will research your company’s business domain and competitive landscape. We will analyze your targeted personas and determine which are the search phrases that are most important for your company to rank for.
We will study your competitive positioning on each of those terms and come up with a strategy that includes a selection of search phrases (keywords) that your company should rank for in order to generate traffic that maximizes ‘Qualified Marketing Leads’.
COMPETITIVE KEYWORD ANALYSIS
We will compare your SEO positioning with that of your competitors online. We will research and identify for each of the strategic search terms - who are the competitors and how to maximize your results in light of their rankings.
TOPIC CLUSTER PLAN
We will create a topic cluster plan for each of the selected search terms. The plan will include the sub-topics that the search engines identify as contextually related to the key words we have identified as our targets to rank for. This topic cluster plan will then serve as a guide when generating content and creating a link hierarchy on your website.
The topic cluster plan will include a review of the top performing content items that are currently ranking for each targeted term. This review will help us generate content that can out-perform the existing assets that currently rank for the terms we’re targeting.
ONGOING SEO - TECHNICAL AND STRATEGIC
This service includes ongoing investment in optimizing your website and all your digital assets to create incremental improvements in your ranking, day by day.
It includes performance related fixes, meta tagging, linking structures, back-linking strategies, and of course content generation. We measure our success on a monthly, weekly and daily on KPIs that directly or indirectly influence your business gains from SEO.
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Building a steady flow of organic traffic takes focus, dedication and at minimum - a few content assets that really hit traction.
The results start to happen as soon as you publish your first page with real substance that answers people’s search query with a very good answer.
Typically, as we serve companies who are usually operating in competitive niches, building a steady flow of organic traffic that generates leads takes 6-12 months. In some cases we can see results faster, but that really relies on supporting factors that magnify the effects of the SEO strategy. To bridge the gap between now and 6 months from now - we often help our clients generate short term results with a ‘Paid Media’ strategy and a strong Social Media presence - to boost the SEO results.
SEO for B2B Tech is all about seizing the opportunity at the right time. B2B Tech companies often deal with niche markets and high ACV deals. But these niche markets don’t usually have high search volume. So you need to be ready to be present, when your ICP is searching for you.
More than being there, your content needs to make an impact and be remembered. B2B sales are a multi-touch journey, with each one leading to the next one, leading to a closed sale. If you want to be remembered, then your content needs to be memorable.
