SEO SERVICES

PENGUIN PROVIDES SEO (SEARCH ENGINE OPTIMIZATION) SERVICES TO B2B TECH COMPANIES LOOKING TO GROW ORGANIC TRAFFIC TO THEIR WEBSITE.

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SERVICES OFFERED:

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KEYWORD RESEARCH

Penguin will research your company’s business domain and competitive landscape. We will analyze your targeted personas and determine which are the search phrases that are most important for your company to rank for.

We will study your competitive positioning on each of those terms and come up with a strategy that includes a selection of search phrases (keywords) that your company should rank for in order to generate traffic that maximizes ‘Qualified Marketing Leads’.

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COMPETITIVE KEYWORD ANALYSIS

We will compare your SEO positioning with that of your competitors online. We will research and identify for each of the strategic search terms - who are the competitors and how to maximize your results in light of their rankings.

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TOPIC CLUSTER PLAN

We will create a topic cluster plan for each of the selected search terms. The plan will include the sub-topics that the search engines identify as contextually related to the key words we have identified as our targets to rank for. This topic cluster plan will then serve as a guide when generating content and creating a link hierarchy on your website.

The topic cluster plan will include a review of the top performing content items that are currently ranking for each targeted term. This review will help us generate content that can out-perform the existing assets that currently rank for the terms we’re targeting.

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ONGOING SEO - TECHNICAL AND STRATEGIC

This service includes ongoing investment in optimizing your website and all your digital assets to create incremental improvements in your ranking, day by day.

It includes performance related fixes, meta tagging, linking structures, back-linking strategies, and of course content generation. We measure our success on a monthly, weekly and daily on KPIs that directly or indirectly influence your business gains from SEO.

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HOW SEO IS PART OF GROWTH

  • You’ve invested all this time and energy into creating amazing content.
  • The next step is distribution - being found, and having that content consumed. Google and Bing are distribution channels
  • Optimising for search means attracting people who are not only interested in the topic, but are actively pursuing your subject and solution. You are capturing existing demand in your market. This means shorter marketing nurture cycles and time to close rates
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HOW LONG TO EXPECT RESULTS

Building a steady flow of organic traffic takes focus, dedication and at minimum - a few content assets that really hit traction.

The results start to happen as soon as you publish first page with real substance that answers people’s search query with a very good answer.

Typically, as we serve companies who are usually operating in competitive niches, building a steady flow of organic traffic that generates leads takes 6-12 months. In some cases we can see results faster, but that really relies on supporting factors that magnify the effects of the SEO strategy. To bridge the gap between now and 6 months from now - we often help our clients generate short terms results with a ‘Paid Media’ strategy and a strong Social Media presence - to boost the SEO results.

WHAT’S UNIQUE TO B2B TECH SEO WORK

 

SEO for B2B Tech is all about seizing the opportunity at the right time. B2B Tech companies often deal with niche markets and high ACV deals. But these niche markets don’t usually have high search volume. So you need to be ready to be present, when your ICP is searching for you.

More than being there, your content needs to make an impact and be remembered. B2B sales are a multi-touch journey, with each one leading to the next one, leading to a closed sale. If you want to be remembered, then your content needs to be memorable.

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WHY PENGUIN

At Penguin Strategies, we work with B2B Technology companies to communicate their messages clearly and concisely. We help our customers reach their target audiences with the right information in order to convert them to actual customers and generate revenue.

We understand that SEO strategies are always changing, from keyword stuffing to pillar pages to site health to page speed. Each trend has been sidelined with every new Google algorithm. The one constant which will always remain vital to SEO, is providing value to your reader. The Penguin formula combines a deep understanding of how to create good content, with the technical know-how of SEO.