What is a Digital Marketing Agency?
With the advent of the new media age, a contemporary type of marketing agency emerged - the digital marketing agency. In a nutshell, “Digital Marketing” is an umbrella term that refers the use of a wide variety of techniques associated with modern technology. Therefore, while some firms may specialize in a specific niche or industry, all digital marketing agencies apply the world’s top technologies and leading marketing techniques from the digital world to deliver results and develop your company’s online presence. To get the list started, these technologies and techniques include search engine marketing (SEM), pay-per-click (PPC), search engine optimization (SEO), social media marketing, content creation, mobile campaigns, and user experience/user interface (UX/UI) web design.
