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case study

INBOUND MARKETING PERFORMANCE

After 3 years of consistently implementing their inbound strategy, Edgewater Networks has enjoyed massive growth in revenue and brand recognition, and has become known as a respected authority in the telecom industry.
With a quick ramp up and within a very short period of time Penguin has reinvigorated our corporate image, turning us into thought leaders and social media stars. We very much value our relationship with Penguin Strategies
John Macario, SVP Marketing and Strategy

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don't miss our features

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TOP CHALLENGES CMOs FACE WHEN MARKETING A TECHNOLOGY STARTUP

By Perry Nalevka

I have been working with and at startups for the past 20 years. Hands down the biggest challenge is anonymity. No matter how great your product is, if no one has heard of it, its like a tree falling in the forest. Now overcoming anonymity with all the noise is a huge challenge. My team and I have the privilege of working with some of the smartest entrepreneurs to overcome this challenge. I interviewed 18 CMOs of technology startups and asked them to share their top challenges as they see it.

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