• Services Inbound and Content Marketing, Visual Storytelling, Marketing Automation and more
  • Who The Penguin team is comprised of seasoned B2B sales and marketing experts
  • Pricing
  • Resources We've drawn these marketing assets to make you succeed
  • Blog
  • Contact
    • 360 S. Kiely Blvd, San Jose, CA 95129 USA Phone number: +16504370488
    • 14 Haharoshet Street, Ra'anana, Israel Phone number: +972 (9) 7448854
  • Careers See what positions are available at Penguin Strategies!

What we do

Generating more QUALIFIED leads for technology companies

B2B Marketing for Tech Companies

From website design and execution to the creation and distribution of high quality content, we deliver marketing solutions purpose built to drive leads and strengthen brand equity.

 

Let's talk

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Marketing & Sales Strategy

Effective sales & marketing efforts, of course, need to start with a good plan. We will put together a strategy to guide every aspect of the sales & marketing execution work. The strategy typically includes:

  • Buyer persona analysis
  • Buyer’s journey discovery
  • Competitive Positioning
  • Messaging
  • Go-to-market Plan
  • Channels & Partners strategy

Let's talk

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Digital Tactics for Growth

Once a marketing strategy is in place the next thing to do is to start implementing it, testing it and measuring its results. Most marketing strategies will require applying a combination of tactics. The most common tactics that we implement for our clients are: 

  • Inbound Content Creation
  • SEO
  • Paid Media
  • Social Media
  • Email Marketing
  • Funnel Optimization
  • Event Marketing
  • Video Marketing
  • Authority Building

Let's talk

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Branding and Creative Services

Branding

We do branding for brand new companies or business units, and we do re-branding for established brands. In both cases the process starts with discovery of your brand strategy and results in a set of deliverables that include naming, messaging, visual language and a "tone of voice".

Website Design

We design beautiful websites that "do the job"! We can design it from scratch OR work on your existing website to improve it day by day. We believe that website design is an ongoing process that requires dedicated, continuous improvement, and we also understand that you want to start with something good on "day 1" - so we do both.

Creatives for all Marketing Assets

Our design team will produce all types of graphic assets that a marketing activity might need. That includes web, print, advertisement, presentations, video and animations.

Learn More: Our Creative Services

 

Implementation and Integration

Penguin specializes in implementing your whole 'Marketing Stack'. That includes all the parts of the technology that you would need in order to have an optimized customer acquisition machine. That typically includes building and maintaining some or all of the following elements:

  • Marketing Automation
  • Website Development
  • CRM Setup & Integration
  • Sales Funnel Implementation
  • Sales Enablement

Learn More: Hubspot

Marketing Analytics & Dashboards

Dashboards & Data visualization

The Penguin team is almost obsessive about measuring the effectiveness of everything we do. In fact, if you will ask us to do something which can't be measured in terms of results, we're likely to convince you not to do it! We will produce for you a dashboard that collects the most important KPIs that reflect the progress on your most important goals. This dashboard will be updated in realtime and accessible to you at any moment.

Conversion optimization

We will be working day by day on optimizing every step of your customer acquisition machine ("funnel"). We will present to you our insights and growth hacking ideas on a weekly and monthly basis, and we will continuously run experiments to validate the effectiveness of every marketing tactic that we implement. The result you should expect is continuous growth and improvement in every aspect that we target together.

Let's talk