Ceragon, the global innovator and leading solutions provider of 5G wireless transport, helps operators and other service providers worldwide increase operational efficiency and enhance end customers’ quality of experience with innovative wireless backhaul and fronthaul solutions.
Since beginning to work with Penguin in 2019, we have implemented a variety of projects ranging from social media management, website page building and optimizations, SEO and Paid activities, HubSpot database support, and SalesForce integration. Throughout the years, Ceragon has been able to utilize paid campaigns as a significant source for lead gen and brand awareness.
Ceragon tasked Penguin with a challenge: to spearhead lead generation and elevate brand awareness. Tasked with operating within a significant quarterly budget and meeting LinkedIn's crucial KPI benchmarks, Penguin needed to craft compelling paid campaigns.
Over the years, we have provided guidance to enhance their paid campaigns. In collaboration with Ceragon, there has a gradual increase in investment in LinkedIn campaigns, allowing for expanded budgets and more refined targeting.
We’ve seen an upwards trend from our paid channels, increasing 20% leads year over year. The campaigns now focus on reaching the right audience based on factors such as region, ABM list, and various topics of interest. Notably, as LinkedIn campaigns improved, we expanded our efforts to include search and display ads on Google Ads.
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