Challenge

Ceragon tasked Penguin with a challenge: to spearhead lead generation and elevate brand awareness. Tasked with operating within a significant quarterly budget and meeting LinkedIn's crucial KPI benchmarks, Penguin needed to craft compelling paid campaigns.

Solution

Over the years, we have provided guidance to enhance their paid campaigns. In collaboration with Ceragon, there has a gradual increase in investment in LinkedIn campaigns, allowing for expanded budgets and more refined targeting.

Results

We’ve seen an upwards trend from our paid channels, increasing 20% leads year over year. The campaigns now focus on reaching the right audience based on factors such as region, ABM list, and various topics of interest. Notably, as LinkedIn campaigns improved, we expanded our efforts to include search and display ads on Google Ads.