PPC Service, B2B growth with paid media

Services Offered

Campaign Planning

Together we will define the goals of the campaign and explore which stage of the buyer journey we are focusing on.

To meet these goals, we will then plan which audience to target, how best to reach them (which channels), which medium to use, what messaging will have the most impact, timing, and frequency.

Channel Setup

This service includes setting up your paid channels and creating dashboards for easy ongoing monitoring and assessment as well as budget control.

Campaign set up and asset creation

Our expert designers will work with our content specialists to create the messaging and visual elements to meet the goals of the campaign.

Monthly management and growth hacking for campaigns

Working within your budget, we will tweak and optimize t he campaigns as needed to reach the maximum exposure.

The role of ‘PAID’ within the Inbound Marketing Machine

In the recent digital environment competition for attention from your potential buyers is more fierce than ever. That is why it is often necessary to boost your organic marketing efforts with some super targeted paid campaigns.

The PAID channels that we use allow us to fine-tune offerings to specific audiences and grab their attention quickly. Typically such campaigns are aimed at generating leads or expanding awareness of your brand.

Paid campaigns are often the most effective way to gain quick results without the need to wait for the organic network effects to happen at their own pace.

Why Hire Penguin for your PPC Management?

Why Hire Penguin for your PPC Management?

With Penguin you will get a PPC campaign that fits into the broader ‘Growth Machine’ - in terms of:

ABM Strategy
Content Strategy
Messaging
Brand Strategy

Get all parts of the PPC execution for smoother and faster progress. This includes

Campaign optimization
Graphic asset creation
Copywriting
Social Media Marketing on multiple channels (Google, LinkedIn, Twitter, Quora, Reddit, Facebook)
Have the flexibility to easily shift media budgets across multiple campaigns and channels, because Penguin does it all.