Penguin provides management services for running PAID Media campaigns aimed at Lead Generation and/or Demand Generation.
Paid Channels we often use: LinkedIn, Google (Search, Video, Display), Twitter, Facebook, Quora, Reddit
GET A QUOTETogether we will define the goals of the campaign and explore which stage of the buyer journey we are focusing on.
To meet these goals, we will then plan which audience to target, how best to reach them (which channels), which medium to use, what messaging will have the most impact, timing, and frequency.
This service includes setting up your paid channels and creating dashboards for easy ongoing monitoring and assessment as well as budget control.
Our expert designers will work with our content specialists to create the messaging and visual elements to meet the goals of the campaign.
Working within your budget, we will tweak and optimize t he campaigns as needed to reach the maximum exposure.
In the recent digital environment competition for attention from your potential buyers is more fierce than ever. That is why it is often necessary to boost your organic marketing efforts with some super targeted paid campaigns.
The PAID channels that we use allow us to fine-tune offerings to specific audiences and grab their attention quickly. Typically such campaigns are aimed at generating leads or expanding awareness of your brand.
Paid campaigns are often the most effective way to gain quick results without the need to wait for the organic network effects to happen at their own pace.