So your B2B social media accounts are active, your goals are set, your inbound marketing campaigns are planned, and finally it’s time to efficiently execute them. Since every detail counts in the world of social media, before you press send you want to make sure your content is relevant, accurate, unique and optimized. After all, the point of social media is to catch attention, right?
From daily updates to monthly campaigns, and from discovering leads to connecting with followers, we all know managing multiple campaigns at once can get a little hectic. Because accuracy and timing is significant in achieving effective and successful results, it is crucial to keep up with social media tools – they are there to help us!
These social tools help your content get noticed, show up and stand out. They range from providing you with graphic design abilities, SEO optimization, and finding searchable keywords to discovering industry influencers, managing your social networks, and increasing your followers.
How can Social Media Tools Help Us?
There are plenty of reasons why social media will continue to hold a strong presence in marketing campaigns and we, the marketers, must stay on top of these trends.
Of course, keeping up with the latest social media tools is also essential. As mobile moves to the primary mode of engagement, chat will emerge delivering automated one-to-one responses and interactions. This generates additional social outlets that need managing and monitoring on a daily basis. So, imagine how difficult it would be with even just one more channel to monitor – without the help of any tools?
But, before jumping ahead, there is still a process in this transformation. Our lives are surrounded by social media, often lacking organization and filters, and it’s becoming somewhat overwhelming.
However, with the help of social media add-ons and tools, we can keep our eyes on our users’ personas, services and goals and deliver this appropriate information. By implementing an efficient way to manage accounts and share information, we are one step closer to reaching our goals.
b2b Companies Using Social Media, Gain More
It has become very popular in recent years for companies to launch social media campaigns in efforts to build followers and gain awareness and increase sales.
For example, since their launch in 2014, Woodford Investments Management has not spent a penny on traditional advertising and has raised £14 billion in capital. Primarily using LinkedIn, Twitter and Facebook, they reached their goal of educating, informing, communicating and engaging with customers, all through social media.
A more well-known campaign, “The Ice Bucket Challenge” brought awareness, online traffic, and sales to The ALS Association. While zero dollars were spent on this Facebook campaign, $220 million dollars were raised and over 400 million people saw it.
Similarly, Anheuser-Busch created a Twitter campaign proposing to donate a meal for a tweet. For every tweet with hashtag, #ABGivesBack, and a photo of a Thanksgiving dinner, a meal would be donated to the less fortunate. Followers around the United States had fun showing support, while the company relished in the outcome.
While there is strategy and creativity behind every savvy social media marketer, there are also many essential tools.
Here are 5 Social Media Tools that will efficiently help you generate leads, increase sales, improve search results, and grow business partnerships and customer awareness.
1. Manage your Twitter accounts on Crowdfire
Not only does Crowdfire help increase Twitter followers, discover more leads, and extend yourself to more fans, it also acts to manage multiple accounts. Whether you’re sharing the task among co-workers or doing it yourself, all your ‘following’ efforts are done in one place.
To get started:
- Follow users by selecting copy followers or keyword follow. This enables searching for users who are similar to you, in your industry or who tweet keywords that relate to you.
- Blacklist unwanted users to keep them off your lists.
- Wait a day or two to unfollow - Give users a chance to follow you back.
- Stay within Twitter’s ratio of followers to those you are following.
2. engage with your fans and followers on Tweetdeck
Tweetdeck manages, monitors and contains your twitter feeds in one organized dashboard. It helps you stay on top of followers’ activity by filtering and focusing on what is relevant and interesting for you. Keep track of notifications; mentions, messages, hashtags, trends and so much more. Using Tweetdeck on a regular basis allows you to stay caught up with all of your accounts’ interactions in a timely manner.
3. Discover industry leaders and influencers on BuzzSumo
BuzzSumo tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results. BuzzSumo allows you to determine what content will perform best for a given topic or competitor and helps find the key influencers to promote your content.
4. Turn content into keywords & hashtags with MOZ
MOZ provides SEO to improve rankings, drives traffic, and increases awareness. MOZ is a tool that empowers marketers to measure and improve their search engine, social, links, and brand marketing. With MOZ, you can determine which keywords are best to optimize social media, blogs, websites and any other web content. MOZ will test and rate your keyword based on how often or not it is searched in Google.
5. Create textual graphics on Canva
Incorporating graphics and texts into blogs and tweets adds alternative interesting content, leading to more traffic and therefore potential leads. Even without graphic design experience, Canva is a tool that allows you to create professional and appealing textual images with an easy-to-use drag and drop function. Once you’re done your creation, you can download, email or social-share your graphic.
There are so many social media tools out there, but I use these five on a daily basis. Whether its Twitter, Facebook, LinkedIn, blogs or email, these tools help optimize content. These tools also focus the right keywords, include appealing graphics, organize account, manage campaigns and suggest shares. These are the basics, but the essentials to get you on your way to becoming a savvy social media marketer.
To delve deeper into social media for B2B companies read this, The Ultimate Social Media Guide for B2B companies.
by Gabi Yanover on February 18, 2016
Gabi is the Director of Implementation Team at Penguin Strategies. She is passionate about yoga, traveling, and Marketing Tech solutions.