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Revenue Operations

YOUR PARTNER FOR ALL THINGS HUBSPOT

We set up and optimize CRM, marketing automation, sales enablement, revenue intelligence & analytics systems in tune with your business needs. Whether HubSpot powers your entire system or is just one component, we streamline marketing, sales, and customer service operations, driving efficiency, scalability, and revenue.

WHAT IS REVOPS ANYWAY?

RevOps aligns your marketing, sales, and customer success teams with unified processes and data. This approach eliminates silos, drives collaboration, and ensures efficient, end-to-end revenue management across your organization.

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Why RevOps Matters for Your Business

RevOps brings clarity and efficiency to your business. By breaking down departmental barriers, it unifies data, streamlines operations, and improves decision-making. The result? Teams work towards common goals, leading to better collaboration, faster growth, and an enhanced customer experience from first interaction to renewal.

woman reviewing revops solutions

Our Approach to RevOps

At Penguin Strategies, we build custom RevOps solutions tailored to your unique business needs. By integrating cutting-edge technology, data analytics, and optimized workflows, we ensure your sales, marketing, and customer success teams work seamlessly together. The result is a scalable, efficient system that drives predictable revenue growth.

Check Out Our RevOps Projects

A reputation we earn, each and every day.

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OUR REVOPS SERVICES

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Implementation

Tailored HubSpot setups that match your specific business needs. Our expert team customizes everything from properties to workflows, ensuring your CRM is ready to drive efficiency and growth from day one.

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Migration

Seamlessly move from your existing CRM to HubSpot without data loss or downtime. We ensure smooth transitions, preserving key business information and minimizing disruptions to your operations.

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Integration

Connect HubSpot with the rest of your tech stack, from sales tools to marketing automation platforms. Our team ensures all your systems work together for streamlined operations and better data insights.

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Optimization

Maximize your HubSpot investment by refining your setup over time. We fine-tune your CRM, improve workflows, and ensure you’re leveraging the platform for maximum impact and continued growth.

implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS
implementation-icon OUR IMPLEMENTATION PROCESS

01

Solutions Design

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Step One: Solutions Design

We begin by conducting a deep discovery phase to understand your unique business needs. This involves interviews with key stakeholders to identify challenges, validate possibilities, and outline any limitations. Based on our findings, we compile a comprehensive brief that includes a Gantt chart with timelines, deliverables, and a clear plan for your HubSpot implementation. This ensures a well-structured, goal-oriented setup from the start.

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Custom Setup & Configuration

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Step Two: Custom Setup & Configuration

Once we finalize the plan, we move swiftly into execution. We configure everything from custom properties to workflows and automations that fit your business operations. This includes setting up users, teams, pipelines, and integrating systems. We ensure that every setting aligns with your specific marketing, sales, and customer service needs, so your teams can operate smoothly from day one.

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KPI Reporting & Training

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Step Three: KPI Reporting & Training

After the implementation, we set up customized reporting and dashboards tailored to your business goals. These reports cover key metrics like funnel progression, customer journey insights, and revenue attribution. Finally, we provide hands-on training and playbooks, ensuring your team is fully equipped to manage and grow within the HubSpot ecosystem independently if they choose.

migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS
migration-icon OUR MIGRATION PROCESS

01

Discovery & Planning

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Step One: Discovery & Planning

We begin with a detailed audit of your current CRM setup to understand data structures, integrations, and business workflows. After compiling a migration plan that includes key deliverables, timelines, and risk mitigation strategies, we ensure every critical element—contacts, properties, and workflows—fits perfectly into HubSpot.

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Data Transfer & System Configuration

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Step Two: Data Transfer & System Configuration

Once the migration plan is finalized, we perform the actual data migration, ensuring no data is lost. We create custom properties, funnel stages, and map relationships between contacts, companies, and deals. Our focus is on making sure your teams can immediately work with a CRM that mirrors their existing workflows but with more efficiency.

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Reporting & Training

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Step Three: Reporting & Training

We design custom dashboards that give you insight into how your data is performing in HubSpot. Additionally, we provide training and onboarding materials, ensuring your team understands the new platform and can quickly adapt to HubSpot's enhanced functionality for marketing, sales, and customer service.

integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS
integration-icon OUR INTEGRATION PROCESS

01

Discovery & Design

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Step One: Discovery & Design

We start by auditing your existing tech stack and mapping out how HubSpot can seamlessly integrate with your existing systems. Whether it’s connecting with Salesforce, an ERP, or custom-built platforms, we ensure a plan that keeps your data flowing smoothly between systems. We also outline the technical specifications and timelines in a detailed integration roadmap.

02

Setup & Automation

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Setup & Automation

Our team moves into the setup phase, where we connect HubSpot to the tools critical for your marketing, sales, and service processes. This could include CRM, email platforms, analytics, or ad networks. We configure automation rules, ensuring data flows in real-time and aligns with your business processes without interruption.

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Monitoring, Reporting & Enablement

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Step Three: Monitoring, Reporting & Enablement

Once the integration is live, we provide custom reporting that offers insights into the performance of your connected systems. Additionally, we provide monitoring to ensure data integrity and seamless performance across platforms. Training sessions equip your teams with the knowledge to manage integrations independently, with full documentation to support ongoing needs.

optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS
optimization-icon OUR OPTIMIZATION PROCESS

01

Step One: Audit & Gap Analysis

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Step One: Audit & Gap Analysis

We begin with a comprehensive audit of your existing HubSpot setup, analyzing data quality, workflows, and system efficiency across your marketing, sales, and service teams. We identify inefficiencies, gaps, and areas for improvement, then present a detailed plan with recommendations for how to optimize your HubSpot instance to better support your goals.

02

Optimizing Systems & Workflows

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Step Two: Optimizing Systems & Workflows

Once we have a clear understanding of the gaps, we work on implementing the optimizations. This can involve reworking workflows, cleaning up data, and configuring new automations that better align with your business processes. Whether it’s improving lead scoring, funnel stages, or customer support workflows, we ensure every part of the system is optimized for efficiency and scalability.

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Reporting & Continuous Improvement

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Step Three: Reporting & Continuous Improvement

After optimization, we implement custom reporting and dashboards that provide visibility into how the changes are driving business results. We also offer ongoing training and optimization playbooks to empower your team to continue improving and refining the system as your business evolves.

READY TO REV UP YOUR REVOPS?

As your Penguin partners, we'll work with you to streamline your systems and ensure seamless operations. Our custom-built solutions make it easy for your teams to get up to speed quickly, with unified data that drives smarter decisions and collaboration. Start optimizing your business today.