We specialize in guiding B2B tech companies through the complexities of revenue operations and data enrichment. Whether you're navigating funding rounds, untangling CRM chaos, or driving enterprise-level efficiency, we’re here to partner with you and support your mission.
Our globally distributed pod - almost pole to pole - brings fresh perspectives and round-the-clock collaboration to help you resolve complex CRM challenges, fast.
The Strategist – Loves a challenge and thrives on solving complex problems.
With 10+ years of experience driving scalable growth for global startups, Artash blends strategy, tech, and data to help companies align marketing, sales, and success teams for revenue impact.
The Mechanic – Dives into HubSpot with precision, turning chaos into clean, connected CRM.
Gabriel is a HubSpot CRM Specialist at Penguin Strategies with two years of hands-on experience in HubSpot and Revenue Operations.
Originally from Brazil and now based in the countryside near Melbourne, he brings a calm, curious, and global mindset to every project.
A passionate traveler, he draws on diverse experiences to deliver fresh perspectives and smart solutions.
The Steward – Crunches the numbers and charts the course toward financial stability and sustainable growth.
Dudi is Penguin’s CFO, bringing deep financial leadership experience to ensure the company’s fiscal health and strategic growth. He aligns financial operations with long-term goals to support sustainable success.
A dedicated vegan and certified health consultant, Dudi enjoys cycling, long walks, and time in nature.
The Architect – Builds scalable systems and future-proof strategies from the ground up.
Mark is a Partner, Chief Technical Officer, and Chief Solution Architect at Penguin. He combines deep expertise in marketing and sales technology, automation, and business strategy to drive scalable growth.
With a background spanning startups, franchising, and global tech, he brings sharp execution and a practical mindset to helping clients align goals, systems, and revenue operations.
The Orchestrator – Aligns teams, streamlines projects, and ensures seamless execution from concept to completion.
Mor is a HubSpot Project Manager, skilled at turning concepts into strategic actions within the fast-paced SaaS and B2B startup space. She excels at aligning project execution with goals to drive measurable impact and scalable growth.
Outside of work, Mor loves spending time with her nieces and nephews.
The Connector – Solves HubSpot challenges, fosters connections, and embraces agility.
Ally brings 12 years of experience in marketing and RevOps, with a strong specialization in HubSpot. She’s passionate about solving complex challenges, building efficient, customer-centric solutions, and continuously exploring HubSpot’s powerful capabilities.
Outside of Penguin, Ally enjoys good coffee, quality time with her kids, practicing yoga, and recharging outdoors.
The Operator – Keeps the show on the road, aligning people, processes, and priorities with quiet precision.
David leads Penguin’s delivery and GTM strategy. With over two decades of experience in strategic communications and business development, he's worked with startups, global tech firms, and government teams on complex challenges spanning media, marketing, policy, and operations.
A Welshman with two First Class degrees, he enjoys the 3 Fs (family, friends, & football), reading, and quiet time in nature.
The Conductor – Harmonizes strategy, design, and execution to deliver cohesive and impactful HubSpot projects.
Ryan is a US-based HubSpot Project Manager. He blends creative expertise with operational know-how. With a background in design, he ensures every project is executed with precision, aligning campaign delivery with strategic objectives to achieve results that are both visually compelling and performance-driven.
Outside of work, Ryan plays guitar and binges on vintage horror movies.
The Innovator – Always thinking outside the box, driving creative solutions.
Leo is a RevOps and CRM expert with over 10 years of experience leading product, operations, and tech teams across LATAM and global markets.
With 17 HubSpot certifications and a background in software development, he blends strategy and execution to build scalable, data-driven systems that power growth through automation.
The Visionary – Sees the big picture, inspires the journey, and imagines what's next.
Perry is the co-founder and CEO of Penguin Strategies, leading a team of CRM technologists & AI specialists who help global B2B tech companies scale through smarter systems and data.
With a background in development, sales, and marketing, he's passionate about building the infrastructure for growth in cybersecurity, cloud, IT, and manufacturing.
The Organizer – Excels at streamlining processes and thrives on turning plans into seamless execution.
Iris brings years of experience in marketing and project management, specializing in account management and operational excellence. She’s passionate about streamlining processes to deliver successful campaigns and exceptional results.
Outside the office, Iris hones her skills by hosting thoughtfully planned meals and exploring the best local coffee trucks.
The Optimizer – Streamlines HubSpot systems, uncovers inefficiencies, and automates for impact.
Guy is a HubSpot CRM Specialist dedicated to building scalable RevOps systems that empower B2B companies. He specializes in streamlining data, automating workflows, and aligning marketing and sales teams to drive smarter, more efficient growth.
Outside of work, Guy enjoys skiing and hanging out with friends. He's on the verge of completing his degree in Industrial Engineering.
The Builder – Lays the foundation for clean data, smooth workflows, and reliable CRM operations.
Toni is passionate about unlocking the full potential of CRM systems. She aligns sales and marketing through automation, process optimization, and data strategy.
Outside the office, Toni loves exploring new countries, discovering local food scenes, and sharing travel tips. She's in the final year of her studies in Industrial Engineering.
Our reputation isn’t just a badge. It’s a reflection of the trust our clients place in us and the results we deliver. As a HubSpot Diamond Partner, we’re recognized among the top-tier technical consultancies worldwide. This elite status is earned through exceptional expertise, a proven track record of successful projects, and an unwavering commitment to client success.
Being a Diamond Partner means we have advanced knowledge of HubSpot’s platform, from complex CRM migrations and custom integrations to optimizing systems across marketing, sales, and service. It also reflects our close collaboration with HubSpot, ensuring our clients benefit from the latest innovations. Every solution we deliver simplifies operations, unifies data, and empowers your teams to work smarter.
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Penguin is top tier. They know their stuff when it comes to HubSpot and marketing automation/operations.”
I take Penguin Strategies with me wherever I go. They are my HubSpot go-to team who I know will always be able to help. I can't recommend them enough.
I highly recommend Penguin Strategies for any business looking to improve their CRM system. The team is incredibly knowledgeable, experienced in CRM implementation and migration, responsive and easy to work with. They are true experts in this domain.”
Penguin was completely instrumental in making sure our marketing strategy was fully aligned."
Penguin Strategies is reliable, responsive and most importantly, they have have full mastery of HubSpot. Projects that would've taken twice as long with inferior agencies are done quickly and with excellence by Penguin.
+972-54-819-1655
info@penguinstrategies.com
4 Dolev Street, Ra'anana, Israel
