Enrichment that doesn't burn credits
A waterfall that asks the cheapest source first and stops when the field is filled, run only on the records that matter. Fewer credits spent on contacts nobody will call.
We sell outcomes. Not hours.
Clay is very good at finding things: who is hiring, what a company runs, which contact has a real work email. The work is getting that onto the HubSpot record, in a property a workflow can act on, before the rep opens the account. That is what we build, as a HubSpot Elite and Clay Enterprise partner, for a $5k foundation published on our pricing page.
Four pieces. Each one ends in HubSpot, where your team already works.
A waterfall that asks the cheapest source first and stops when the field is filled, run only on the records that matter. Fewer credits spent on contacts nobody will call.
Fit and signal scored on the company, with the reason written next to the number. "Tier 1: 200 to 500 staff, runs Salesforce, hiring RevOps" beats "87".
A hiring spike, a funding round, a change in the stack. Each one becomes a task or a sequence enrolment for the record owner, not a row in a table someone has to remember to check.
Mapped to real properties, checked for duplicates, assigned to an owner. For EMA that meant recovering real work emails from free-email contacts, so sales works identified accounts instead of gaps.
Both of the builds below went on top of a portal we had already fixed. EMA replaced five tools with one HubSpot system first. Anecdotes had its deliverability and event follow-up rebuilt first.
If your CRM data is not trusted yet, the audit is the right first step, and every dollar of it is credited against the work.
Five tools retired into one HubSpot system, then extended under a retainer: a HubSpot AI prospecting agent piloted in 2026 that drafts outreach in EMA's voice, and a Clay enrichment build that recovers real work emails from free-email contact records.
A portal tune-up in mid-2025 became a monthly retainer within weeks. In December 2025 it expanded into a Clay revenue-intelligence project, led client-side by the demand generation team. Three Anecdotes stakeholders separately referred us to peer companies in 2026.
Eight selling profiles, one per rep. The agent references past jobs and quotes where they exist, and introduces the company consultatively where they don't. Sends are spread out to protect mailbox reputation.
Read the use case →Every price here is the same one on our pricing page. The foundation price is what it takes to get each one standing properly in your portal. Anything on top is scoped once we've seen it.
The table, the enrichment waterfall and the HubSpot mapping, standing properly in your portal.
ICP scoring, buying signals and enrichment wired into HubSpot, so reps act on them without switching tabs.
One job an agent can do well, such as prospecting or routing, with guardrails written down before it goes live.
For when the data isn't trusted yet. A report and a roadmap, and every dollar is credited if we go on to do the work.
Keeping the build tuned as your ICP and your signals change.
Clay is outside our fee. Your Clay subscription and credits are paid to Clay directly, and HubSpot licences to HubSpot.
Three situations where we will tell you so on the first call.
The table, the enrichment waterfall and the HubSpot mapping, standing properly in your portal, so enriched data lands in properties your team and your workflows use. $5k.
It shouldn't. The waterfall asks cheaper sources first, stops once a field is filled, and runs only on the records you agree matter. Clay credits and your Clay subscription are paid to Clay directly and are outside our fee.
Yes, if the data in it is trusted. If it isn't, the audit comes first and is credited against the build.
Yes. An AI agent build is $7k foundation, one job, with guardrails written before it goes live. The manufacturing use case on this page is one.
Clay foundation $5k. Revenue intelligence build $5k. AI agent build $7k. Anything on top is scoped once we've seen it. Clay and HubSpot subscriptions are paid to them directly.
Most Clay projects that disappoint were built on data nobody trusted. Tell us what you run today and we'll tell you which order to do it in.
+972-54-819-1655
info@penguinstrategies.com
4 Dolev Street, Ra'anana, Israel
