Customer stories

The work, told properly

Hundreds of B2B HubSpot implementations since 2014. These are the ones that show how we work - migrations off Salesforce, Marketo, and Pardot, integrations that hold under load, AI agents in production, and the retainers that keep it all running.

Featured stories

The engagements that show the range - what was broken, what we built, what changed.

Find work like yours

Filter by what you run today, what you need done, your industry, and your size.

Migrating from
What we did
Industry
Company size
Nexar

Nexar's dashcam network runs at consumer scale, but its B2B sales ran on a Salesforce setup the team had outgrown. Penguin migrated CRM, marketing, sales, and service to HubSpot and supports the stack today.

SalesforceCRM migrationSupport & retainerSemiconductor & ElectronicsMid Market
CyberProof

CyberProof's managed security business scaled faster than its Microsoft Dynamics CRM. Penguin migrated the CRM to HubSpot, kept MS Dynamics integrated for resource planning, and provides ongoing support.

MS DynamicsCRM migrationSupport & retainerCybersecurityUp Market
ECI

ECI's marketing ran on Eloqua, disconnected from a Salesforce pipeline spanning four regions. Penguin migrated marketing to HubSpot, wired the Salesforce integration, and supports the team worldwide.

EloquaMarketing migrationSupport & retainerTelecom & NetworkingUp Market
NetApp

A 5,000+ person enterprise does not adopt a new marketing platform casually. Penguin migrated NetApp marketing workloads to HubSpot, built a complex pricing calculator on HubSpot CMS, and integrated Salesforce and Marketo around it.

New implementationMarketing migrationWebsite & CMSSoftware & SaaSEnterprise
Ceragon

Ceragon implemented HubSpot with Penguin, moved its website from WordPress to HubSpot CMS, and integrated Salesforce - marketing and web on one platform across four regions, with ongoing support since.

New implementationImplementation & onboardingWebsite & CMSSupport & retainerTelecom & NetworkingUp Market
EasySend

EasySend left Salesforce Marketing Cloud for HubSpot and connected its GTM stack around it - PandaDoc, ZoomInfo, LeadIQ, Sales Navigator, Outreach - so marketing and sales work one system.

SalesforceMarketing migrationSupport & retainerSoftware & SaaSMid Market
Gloat

Gloat stood up its revenue stack with Penguin: HubSpot implemented alongside Salesforce and Zendesk, integrated with Outreach and Sales Navigator, with ongoing support as the company scaled.

New implementationImplementation & onboardingSupport & retainerSoftware & SaaSMid Market
OurCrowd

OurCrowd's investment platform needed engineering, not configuration: MSSQL ETL pipelines, stored-procedure calculations pushed back to Salesforce, and SSRS reporting driven by CRM data - built and run by Penguin.

New implementationImplementation & onboardingFintech & Financial ServicesMid Market
Ribbon

Ribbon implemented HubSpot marketing across a global communications business, integrated with Salesforce, with Penguin supporting the team across four regions.

New implementationImplementation & onboardingSupport & retainerTelecom & NetworkingUp Market
Hailo

Hailo's edge-AI processors sell through a technical, multi-region funnel. Penguin implemented HubSpot marketing, integrated Salesforce, and supports the team as the company grows.

New implementationImplementation & onboardingSupport & retainerSemiconductor & ElectronicsMid Market
Zencity

Zencity moved from Marketo to HubSpot with Penguin and kept Salesforce, JIRA, and Priority ERP connected - a simpler marketing platform without losing the integration fabric.

MarketoMarketing migrationERP integrationSupport & retainerSoftware & SaaSMid Market
Freightos

Freightos migrated from Pardot to HubSpot with Penguin and kept its Salesforce pipeline connected - one marketing platform for a freight marketplace.

PardotMarketing migrationLogistics & Supply ChainMid Market
Sensitech

Sensitech, a Carrier company, runs supply-chain visibility for the world's biggest shippers. Penguin implemented HubSpot marketing, integrated Salesforce, and provides ongoing support.

New implementationImplementation & onboardingSupport & retainerLogistics & Supply ChainEnterprise
Intel

Penguin implemented HubSpot marketing at Intel and integrated it with Salesforce - proof that HubSpot holds up inside one of the world's largest semiconductor companies.

New implementationImplementation & onboardingSemiconductor & ElectronicsEnterprise
TopGum

TopGum, a supplement manufacturer, implemented HubSpot CRM, Sales Hub, and Marketing Hub with Penguin - one system from first touch to closed order - with ongoing support since.

New implementationImplementation & onboardingSupport & retainerManufacturing & IndustrialMid Market
Vishay Precision Group

Vishay Precision Group is rolling out HubSpot across its brands with Penguin - a multi-portal architecture, Salesforce integration, and a unified segmentation model spanning business units. Full story after rollout.

New implementationImplementation & onboardingSupport & retainerManufacturing & IndustrialUp Market
Stratasys

Stratasys, a leader in 3D printing, brought Penguin in for discovery and ongoing HubSpot support - keeping a large, complex portal working for the teams that depend on it.

New implementationSupport & retainerAudit & tune-upManufacturing & IndustrialEnterprise
Bishop-Wisecarver

Bishop-Wisecarver, a US motion-control manufacturer, implemented HubSpot with Penguin and moved onto a standing retainer - the CRM run as part of operations, not a side project.

New implementationImplementation & onboardingSupport & retainerManufacturing & IndustrialMid Market
Industrious Group / Enprotech

Industrious Group started with a Sales Hub audit, then onboarding, then Ops Hub - an industrial-services group building out its revenue system step by step with Penguin.

New implementationAudit & tune-upImplementation & onboardingManufacturing & IndustrialMid Market
FIT House of Brands

FIT House of Brands started with a HubSpot tune-up and moved onto a strategic retainer - one pipeline across its fitness brands, a reactivation engine, and an AI agent booking discovery calls.

New implementationAudit & tune-upSupport & retainerAI agentsFranchiseMid Market
CyCognito

CyCognito moved from Marketo to HubSpot Marketing Hub Enterprise with Penguin in 2025 - a cybersecurity marketing team on a simpler platform.

MarketoMarketing migrationCybersecurityMid Market
XM Cyber

XM Cyber has kept Penguin on call for years - a support relationship that keeps the HubSpot portal matched to a changing go-to-market.

New implementationSupport & retainerCybersecurityMid Market
AI platform provider (name withheld)

A hyper-growth AI platform provider was letting unqualified leads become deals. Penguin built a governed revenue architecture in HubSpot - qualification pipeline, approval gates, rebuilt attribution - and stays embedded running revenue operations.

New implementationImplementation & onboardingSupport & retainerSoftware & SaaSMid Market
ConnX

ConnX implemented HubSpot with Penguin, migrated its website, and moved onto a retainer - implementation, web, and operations under one partner.

New implementationImplementation & onboardingWebsite & CMSSupport & retainerTelecom & NetworkingMid Market
Spinomenal

Spinomenal, an iGaming content provider, implemented HubSpot end to end with Penguin in 2026.

New implementationImplementation & onboardingSoftware & SaaSMid Market
CyberGuard

CyberGuard, a compliance and audit firm, migrated its CRM to HubSpot with Penguin in 2025.

New implementationCRM migrationOther B2BUp Market
Memcyco

Memcyco, a digital-impersonation protection company, works with Penguin on audits, efficiency work, and ongoing HubSpot support.

New implementationAudit & tune-upSupport & retainerCybersecurityMid Market
N2WS

N2WS moved marketing to HubSpot Marketing Hub Enterprise with Penguin.

MarketoMarketing migrationSoftware & SaaSMid Market

For HubSpot reps

Working a deal? Start from the play. Every story has a stable URL you can drop into a thread, and most of these accounts came to us through HubSpot reps in the first place. If your prospect needs a reference call, we can usually arrange one.

Partner with us on a deal

Also trusted by

IntuitVMwareMonday.comIronSourceGranulateVisibleRiskCyberSixGillRadwinExploriumVoicespinElementorCheckmarxCognyteGuardioDriveNets

Planning a migration or an AI rollout?

Tell us what you're running today and we'll tell you how we'd approach it - including the parts we'd advise you not to buy.

Book a working session