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Every change is a project.

We sell outcomes. Not hours.

Adding a field means a ticket, a specialist and a wait. That is the cost that moves companies off Salesforce.

See what the move costs Rapyd moved 8.7M data points
HubSpot Elite Solutions Partner, Data Migration accredited, CRM Implementation accredited Elite tier. Accredited by HubSpot for Data Migration and CRM Implementation.
Penguins tearing down a cracked Salesforce server tower and hand-trucking crates up to a HubSpot podium, Salesforce to HubSpot

Penguin Strategies moves B2B companies off Salesforce and onto HubSpot. CRM, marketing, sales and service, with the integrations, the automation and the reporting rebuilt rather than copied across. We are a HubSpot Elite Solution Partner holding HubSpot's Data Migration and CRM Implementation accreditations. We have moved 8.7 million data points across 40 teams in three regions with zero downtime at go-live.

Why teams actually leave

Salesforce works. That's why you haven't left.

It holds the data. The reports run. Nothing is on fire, so the migration conversation never gets past "one day". The expensive part is that the system can no longer keep up with the business it runs.

Change requestsSalesforce

Add a field to OpportunityIn review
New stage in the renewal pipelineBlocked
Report: pipeline by segmentQueued
Routing rule for EMEA inboundNeeds dev

Next available admin slot: three weeks

Same four changesHubSpot

Shipped by the ops lead
Shipped by the ops lead
Built by the person who asked
Shipped by the ops lead

Same afternoon

A field is a specialist job

You can't add one and be confident it won't trip a validation rule three objects away. So it goes to someone who knows, and someone who knows has a queue.

The queue has a price

An admin on staff, a partner on call, or both. You are paying that every month whether or not anything shipped.

Reps build a second system

Spreadsheets, notebooks, a private pipeline in Slack. The CRM asks for more than it gives back, so they keep their own version of the truth.

Every question is a build

Leadership asks something reasonable about pipeline. Three weeks later there's a report, and by then the question has changed.

After the move

What you get back

Changes ship the day they're asked for

Fields, stages, routing, lifecycle logic. Your ops lead does it in the interface, not in a ticket.

One place the work actually happens

When the CRM is faster than the workaround, the workaround stops. Reps keep one pipeline because one is easier.

Reporting without a project

Marketing, sales and service on the same objects, so the pipeline question has one answer instead of three.

Scoping

Not everything should come with you.

A migration that copies your Salesforce org into HubSpot gives you your problems back in a new interface. Every object gets sorted into one of three piles before anything moves.

Comes across

Real business logic

Territories, approval paths, renewal mechanics, anything finance or legal depends on. This is the part worth the care, and it gets rebuilt properly.

Gets rebuilt

Things HubSpot already does

Custom objects and automations that exist because Salesforce needed them to. Native functionality replaces them, and the maintenance goes away with the workaround.

Stays behind

Fields nobody has filled since 2019

Every org carries them. We show you the list and you decide, but a migration is the one moment when deleting them is free.

Who has done this with you?

Rapyd moved the whole thing.

"Migrating from Salesforce to HubSpot was a huge, complex project, but Penguin managed it end-to-end."

Yuli Moldavsky · Sr. Director, MIS & InfoSec, Rapyd

Read the Rapyd story
8.7MData points migrated
2,000+CRM properties built or rebuilt
40Global teams across NAM, EMEA and APAC
ZeroDowntime at go-live

Six months, covering CRM, marketing, sales, service, compliance and operations. If the reason you haven't moved is that your org is too complicated, this is the answer to that.

How it runs

What does the move involve?

Four phases with a sign-off gate at the end of each one. You approve the design before anything is built, and the build before anything is switched.

Phase one

Design & validation

Every integration the Salesforce org touches gets inventoried before a single record moves: ERP, CPQ, billing, fulfillment, enrichment. Then the object model, and the three piles above.

Gate: you sign off the blueprint

Phase two

Build & migration

Properties, pipelines, automation and integrations built in HubSpot. Data moves in several tested passes and gets validated against source counts each time.

Gate: you sign off the build

Phase three

Enablement & go-live

Teams trained on the system they'll actually use, with process guides written for their role. Cutover is planned to the day, with a rollback that exists on paper before it's needed.

Gate: go / no-go with you

Phase four

Hypercare

We stay on it after launch, when the questions no amount of testing surfaces start arriving from real users in real deals.

Then: ongoing support, or you run it

Published, before you call us

What does the move cost?

It depends on how many hubs, how much data, and how many systems are wired to your Salesforce org. Here is the shape of it anyway, because nobody can plan a year around "it depends".

From $40k

Sales or marketing, clean data model, the integrations you can't live without. The smallest honest version of this project.

What moves the number: 1 hub, starting fresh.
~$80k

Two hubs, real automation, several integrations, history that has to arrive intact. Where most of these land.

What moves the number: 2 hubs, one legacy migration.
~$150k

CRM, marketing, sales and service together, multi-region teams, compliance in scope. The Rapyd shape.

What moves the number: 4 hubs, legacy migration, CPQ, custom integrations.
Integrations$2.5k for a marketplace connector, $10k for a custom build. Counted per integration and listed on the estimate.
Portal audit first$5k–$15k, and the full fee credits against the project if you go ahead.
After go-live$4k–$9k a month for a named team against agreed outcomes. We don't sell blanket retainers.

Run your own numbers on the migration calculator. No email required. If a real project lands outside the range, we fix the model. Not the invoice.

Straight answer

When not to do this year.

Four situations where we'd tell you to wait, and have.

You're 18 months into a three-year contractRunning both platforms during the move is the cost that quietly decides whether this happens now or next year. If there's no budget for the overlap, the timing decides for you.
The org chart is still movingMid-reorg, or an acquisition where the branding question isn't settled. That decision is the architecture decision, and building before it lands means building twice.
You just finished a major buildIf a CPQ or ERP integration went live last quarter, give the team a breath. Two systems changing at once is how adoption goes backwards.
Nobody internally owns itThese projects need one person on your side who can make decisions. Without that, the timeline belongs to whoever answers email fastest.

Questions we get

Questions we get about leaving Salesforce

What actually moves from Salesforce to HubSpot?
Contacts, accounts, opportunities and their history, plus activities, tasks and attachments. Custom objects come across where the logic behind them is still real. Automation, validation rules and routing are rebuilt natively rather than replicated, because a copied Salesforce automation in HubSpot is a maintenance problem waiting to happen. You get the full list of what's coming, what's being rebuilt and what's being left before anything runs.
What happens to our integrations?
They get inventoried first, before any record moves. Kill the org before you've replicated what's wired to it and you haven't consolidated a CRM, you've broken fulfillment. Marketplace connectors are $2.5k, custom builds $10k, and each one appears on the estimate by name. How we connect an ERP.
How long does a Salesforce to HubSpot migration take?
A single-hub move is usually three months. Rapyd took six, covering marketing, sales, service and compliance across 40 teams in three regions. What sets the timeline is how many process decisions have to be made along the way, and how fast your side can make them.
Do we lose our reporting history?
No. Closed deals, activity history and the dates that matter come across, so year-on-year comparisons still work after go-live. What changes is the shape of some reports, because HubSpot's model isn't Salesforce's. We rebuild the dashboards leadership actually opens rather than reproducing every report anyone ever saved.
What happens to our Salesforce admin?
Usually the best thing that has happened to them. HubSpot does not need a specialist for routine changes, so the triage work disappears and they get to do revenue operations instead. The best outcome is that person becoming the internal owner of the new system, and it's the one we push for from the first week.
What does it cost?
From $40k for one hub, around $80k for a typical two-hub move, around $150k for the full stack, plus $2.5k per marketplace connector and $10k per custom integration. The calculator shows the math on your own numbers without asking for an email.

Start with the number, not the call.

Run the calculator, see the math, then bring us a question about the number.

Run the numbers Talk to Perry