HubSpot Elite Solutions Partner, Manufacturing Industry Specialist and Software Industry Specialist

Manufacturing
runs on quotes.
Penguins
get it!

We sell outcomes. Not hours.

A manufacturer's revenue system is not a sales pipeline with parts attached.

How most CRMs get built

Centre of the modelThe dealOne amount. One stage. One close date.
AttachedThe quoteLatest number only. Revisions 1–5 are gone.
Where the real process runsA spreadsheetMaintained by one person. Priced from memory.
A pipeline nobody in operations believes.

How we build it

Centre of the modelThe quoteEvery revision. Every configuration. Why you won.
Pricing sourceERP, configurator or quoting platform. The CRM agrees with it, never owns it.
ERP stays putThree fields looked up live. Nothing copied.
Physical territoryDistributors, reps and named accounts, routed the way the plant sells.
A forecast ops believesBecause it reconciles to the quotes, not to a spreadsheet.

What is different about a manufacturer's CRM?

Four things, and they are the four that generic implementations get wrong.

The quote is the record, not the deal

One opportunity can carry six revisions across four configurations. If the CRM only stores the latest number, you lose the negotiation history that tells you why you won.

Your pricing lives somewhere else

In an ERP, a configurator, a quoting platform, or a spreadsheet a specific person maintains. The CRM does not need to own that. It needs to agree with it.

Territory is physical

Distributors, reps, regions and named accounts overlap in ways that software companies never encounter, and routing rules built for inbound SaaS leads break on the first shared account.

Adoption is the whole project

A division that has quoted the same way for fifteen years does not adopt a CRM because it was rolled out. It adopts one when the CRM makes the quote faster than the spreadsheet did.

Do you need your ERP inside HubSpot?

Almost certainly not.

The instinct is to replicate the ERP in the CRM so sales can see everything. It is expensive, it takes months, and it produces a second copy of your data that drifts within a quarter.

In practice sales needs three fields from the ERP: what the customer has bought, what they owe, and whether the thing they are asking about can actually be made on time. Everything else can stay put and be looked up when it is needed. We have written about this at length in Manufacturers Don't Need the ERP in HubSpot. They Need Three Fields.

1
What they have boughtOrder history at the account, so a rep never asks a twenty-year customer what they buy.
2
What they oweOpen balance and terms, visible before the next quote goes out.
3
Whether it can be made on timeCapacity and lead time for the thing they are asking about, looked up when it matters.
Everything elseStays in the ERP. Looked up when it is needed, never copied.
CPQ

Quote-to-order, built where the quote lives

Configured products, revision history and approvals in HubSpot, with pricing that agrees with the system that owns it. Set up natively for the way a plant actually sells, or wired to the quoting platform you already run, the way we connected Paperless Parts for Uptive.

$25kCPQ build, fixed

The same component we use inside the migration calculator. Add it to a migration or run it on the portal you already have.

Configured line items

A product library that knows a housing in 6061 is not the same SKU as one in 7075, and prices the difference without a rep doing the arithmetic.

Pricing that agrees with the source

Material, margin and discount rules that reference the ERP, configurator or quoting platform rather than a copy of it that drifts by the quarter.

Revisions and approvals on the record

Six revisions across four configurations stay on one opportunity, with approvals routed by margin, so you keep the negotiation history that tells you why you won.

Signed quote to order, no re-keying

The accepted revision hands off to the ERP as an order, and the ERP's three fields come back the other way. Nobody types the same line items twice.

What have you built for manufacturers?

Additive, CNC, motion control, 3D printing, industrial services and precision sensors. Different plants, the same problem: the quote is the process, and the CRM has to keep up with it.

Advanced manufacturing

Real-time quoting data instead of overnight batches

Additive, CNC machining, sheet metal, injection moulding. Their Salesforce integration with Paperless Parts pushed data once, at 2am, so quote data took 24 to 48 hours to appear, and often arrived incomplete, which broke reporting and territory assignment. We migrated them to HubSpot and built a custom Paperless Parts integration with real-time sync. Quote data now lands as it happens.

Sensors and measurement

One segmentation model across the brands

A multi-portal architecture with Salesforce integration and a unified segmentation model spanning business units, rolling out across the group's brands.

Full story after rollout.
3D printing

Keeping a large portal working

A leader in 3D printing. Discovery followed by ongoing HubSpot support, keeping a complex, heavily-used portal working for the teams that depend on it.

Motion control

Implementation into a standing retainer

A US motion-control manufacturer. Implemented HubSpot with us and moved onto a standing retainer, with the CRM run as part of operations rather than as a side project.

Industrial services

Built step by step

An industrial-services group that started with a Sales Hub audit, then onboarding, then Ops Hub, adding to the revenue system in the order the business could absorb it.

Also working with
Topgum
Amico

What does it cost?

We sell outcomes. Not hours.

So every outcome has a price on it, published here, on our pricing page and inside our calculators. Same figures in all three places. Most partners would rather you booked a call before you saw a number. We would rather you saw the number first.

Full migration off Salesforce, Dynamics or Marketo

Starts at $40k for one hub and rises with scope. The migration fee itself is flat however many systems you are leaving, so Salesforce and Marketo together cost the same as either alone.

From $40kone hub, rising with scope

AI-readiness or portal audit

A report and a roadmap for the portal you already have. Every dollar of it is credited if we go on to do the work.

$5k–$15kcredited against implementation
100% credited toward the work

Ongoing support

A named team with SLAs, running the CRM as part of operations, month to month.

$4k–$9ka month

Fractional RevOps lead

Typically a day a week. Someone who owns the revenue system and answers for it in the management meeting.

$6k–$7ka month

When are we not the right fit?

Three situations where we will tell you so on the first call.

Your ERP has to be the system of record for customer-facing workSome regulated and highly-engineered environments do. Then what you need is an integration, not a migration, and a smaller one than we usually sell.
You are mid-way through an ERP rolloutThis is the wrong quarter regardless of the arithmetic. Change capacity is finite in a way budget is not, and two transformations at once tends to complete neither.
Your current CRM is well built and your forecast reconciles without a spreadsheet in the middleThe honest answer is that you have something most companies are trying to buy. We would rather say so now than eleven months in.

Questions manufacturers ask us

Do you migrate manufacturers off Salesforce?

Yes. It is most of what we do. The migration fee is flat however many systems you are leaving, so Salesforce and Marketo together cost the same as either alone.

Can HubSpot handle configured products and quoting?

Yes, with the right architecture, and usually alongside a quoting platform rather than instead of one. We built a real-time Paperless Parts integration for Uptive after their batch sync left quote data 24 to 48 hours behind.

Do we need to put our ERP into HubSpot?

Almost never. Sales needs three things from the ERP: what the customer bought, what they owe, and whether it can be made on time. The rest can stay where it is.

Are you certified in manufacturing specifically?

Yes. HubSpot awards a Manufacturing Industry Specialist badge for demonstrated go-to-market focus, industry-specific solutions and customer success in the sector. We hold it, alongside Elite Solutions Partner status and accreditations in CRM Implementation, Data Migration and Onboarding.

How long does a manufacturing migration take?

Most mid-market full-stack migrations complete within four months, with ongoing support after go-live if you want it.

Start with the number, not the call

Work out what a migration or an audit costs for your portal first. When you want it checked against how your plant actually quotes, that is what the call is for.