A complex merge delivered smoothly - in the client's own public words - followed by three contract expansions.
Fiverr's B2B business ran on two separate HubSpot instances - Fiverr Pro and Enterprise. Two portals meant parallel processes, split data, and no single operational picture for the sales operations team.
Merging them was not a data copy: workflows, automations, and the surrounding stack had to be re-shaped so that one portal could carry both businesses without disrupting live sales activity.
“I had the pleasure of working with Mark and Mor from the Penguin team on a complex HubSpot implementation and optimization project, and I couldn't be more satisfied with the results. The work with Penguin exceeded our expectations... Their proactive approach and attention to detail made a potentially complex transition feel smooth and manageable.”Mor Cohen Zymler, Director of Sales Operations, Fiverr - public HubSpot Directory review
Penguin scoped the merge on-site with Fiverr's sales operations team and moved from first meeting to signed statement of work in about five weeks. The team merged the two instances and re-shaped the existing stack around a single portal, with strategic recommendations that streamlined Fiverr's processes along the way - the client's own description.
The engagement then grew: marketing-automation support for the marketing team, scoping for a new Affiliates-department portal, and custom engineering - a HubSpot Inbox custom channel integrated with Fiverr's own Inbox, plus a new HubSpot public app.
One portal now carries what previously ran across two HubSpot instances - with, in the client's published words, improved productivity and better customer insights. Three contract expansions followed the original merge.
Fiverr is a global online marketplace connecting businesses with freelance talent across hundreds of categories. Fiverr Pro and Fiverr Enterprise serve business buyers with vetted talent and managed workflows.
Penguin Strategies is an Elite HubSpot Solution Partner and Clay Partner specializing in complex revenue operations, customer relationship management architecture, and data-driven business systems. We help mid-market and enterprise teams stabilize fragmented processes, enforce operational discipline, and build revenue engines designed for scale.
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