We sell outcomes. Not hours.
A revenue stack for a security vendor has to be built for those three facts, which is different from how a HubSpot partner sets up a SaaS company. We have done it for CyberProof, CyCognito, XM Cyber, Memcyco, CyberGuard, N2WS and Anecdotes, and our prices are published.
Four things, and they are the four a generic implementation gets wrong.
Your buyers run the strictest mail filters in any industry. One heavy batch send from the corporate domain can cost you the inbox for a quarter. Sending domains, IP warming and reputation monitoring are part of the build.
The plug-in that fixes deliverability for a retailer will not pass your own security review. Fixes have to be architectural, inside the platform you already trust.
Black Hat, RSA, the regional roadshow. Attendee context has to reach a BDR the next morning with the conversation attached, not a fortnight later as a list upload.
Security review, POC, procurement's questionnaire. If the pipeline does not carry them as stages with owners and dates, the forecast is a guess and the rep keeps the truth in a spreadsheet.
Anecdotes automates security compliance for cloud-native companies, so nobody there was going to approve a third-party deliverability tool. After heavy batch sends had started to hurt sender reputation, we built the fix inside HubSpot: a dedicated sending domain with its own IP, warmed and monitored, separating marketing volume from the corporate domain's reputation.
Event follow-up was rebuilt so attendee context attaches to the contact record without property sprawl. Event leads now reach BDRs the morning after the event. Read the story →
Three Anecdotes stakeholders separately referred Penguin to peer companies in 2026. The referrals say more than any testimonial could.
Most security marketing teams we meet run Marketo beside Salesforce. Two of them moved to HubSpot Marketing Hub Enterprise with us.
Attack surface management. Marketo to HubSpot Marketing Hub Enterprise in 2025: 70,000 contacts, about 2,000 duplicates removed first, close to 50 live campaigns, twelve weeks, zero issues at cutover.
"This was a complex migration, and they handled it with a high level of ownership and care, resulting in a smooth transition."Igal Zeifman, VP Marketing, CyCognito · Read the story →
Backup and recovery for AWS. Moved marketing to HubSpot Marketing Hub Enterprise with Penguin.
How we decide what comes across and what stays behind: the three-group program sort, the 40-minute wait step, the unsubscribe flow that processed two people.
The Marketo pageSeven security companies, from managed security to compliance automation. Every line below is already published on our work page.
Deliverability rebuilt on a dedicated domain, event follow-up cut to the next morning, a Clay revenue-intelligence build on top.
Read the story →Marketo to HubSpot Marketing Hub Enterprise. 70,000 contacts, twelve weeks, zero issues at cutover.
Read the story →
Scaled faster than its Microsoft Dynamics CRM. Sales moved to HubSpot, Dynamics kept for resource planning, ongoing support.
The Dynamics story →
Has kept Penguin on call for years, a support relationship that keeps the HubSpot portal matched to a changing go-to-market.
Audits, efficiency work and ongoing HubSpot support.
Migrated its CRM to HubSpot with Penguin in 2025.
Moved marketing to HubSpot Marketing Hub Enterprise with Penguin.
Rapyd, Fiverr, EMA and the rest of the technology work is on our customer stories page.
All customer stories →Every outcome has a price on it, published here, on our pricing page and inside our calculators. Most security vendors we meet are already on HubSpot and want it to work harder, so the usual starting point is the audit.
A report and a roadmap for the portal you already have. Every dollar of it is credited if we go on to do the work.
A named team with SLAs. What XM Cyber and Memcyco run on.
ICP scoring, signals and enrichment wired into HubSpot. The shape of what Anecdotes added.
Flat however many systems you leave. Two-hub moves land around $80k.
Three situations where we will tell you so on the first call.
Yes. A dedicated sending domain with its own IP, warmed and monitored, separates marketing volume from your corporate domain's reputation. That is how we did it for Anecdotes, whose compliance rules ruled out external tools.
Yes. CyCognito and N2WS both moved marketing to HubSpot Marketing Hub Enterprise with us. The migration fee is flat however many systems you are leaving, so Marketo and Salesforce together cost the same as either alone.
Yes. We build them as stages with owners, entry criteria and dates, so the forecast reflects where deals actually sit and reps stop keeping the truth in a spreadsheet.
The morning after the event, with attendee context on the contact record. That is the standard we built for Anecdotes.
An audit runs $5k–$15k and is credited in full against the work. Ongoing support is $4k–$9k a month. A Clay revenue-intelligence build is $5k. Migrations start at $40k. All of it is on the pricing page.
Work out what an audit of your portal costs first. When you want it checked against how your team actually sells, that is what the call is for.
+972-54-819-1655
info@penguinstrategies.com
4 Dolev Street, Ra'anana, Israel
