Penguin Strategies
Penguin Strategies
penguin-logo-white-2
  • Services Inbound and Content Marketing, Visual Storytelling, Marketing Automation and more
  • Who The Penguin team is comprised of seasoned B2B sales and marketing experts
  • Pricing
  • Resources We've drawn these marketing assets to make you succeed
  • Contact
    • 5 Brewster St. #2037, Glen Cove, NY, USA Phone number: +16504370488
    • 14 Haharoshet Street, Ra'anana, Israel Phone number: +972 (9) 7448854
  • Careers See what positions are available at Penguin Strategies!
  • Events Join and learn from leading B2B tech experts from the US, Europe, and the 'Startup Nation' of Israel
Who you talking to? Defining Your Ideal Persona

Who you talking to? Defining Your Ideal Persona

Posted by Nili M. Zaharony on Oct 06, 2014

Inbound Marketing is a bit like war. You’re always battling for the attention of your potential customers, sneaking your content to them, and coveting the precious “thought leader” title. Ensuing engagement is one of the most difficult tasks in content marketing. Getting the right people to engage is even tougher. One of the first steps you should be taking in any marketing campaign is figuring out who you want to be talking to.

A persona is a fictitious character who represents your ideal customer.

A negative persona represents the person you don’t wish to target.

You should base your persona on your own market research and profiling of your current customers and promising leads. When you discuss the nature of your ideal lead with your team, have fun with it – we suggest you treat it like a dating game show, give your character a name and a face.

*Note: Hodor is not the best example of an effective business persona.

While personas don’t have to come with Marketing Automation, it does encourage the utilization of personas. most platforms offer a way to help you build, identify and integrate your characters into the system. Your “personas form” allows you to sort through the contacts in your database and segregate suitable contacts from negative ones.

Targeted marketing will always be more effective than blankly bombing your mailing list. The amount of personas you’ll need depends on the size of your business, the amount of products, and the amount of markets you sell to. If you’re new to this then start small with a couple of personas, you can always develop more later on.

Here at Penguin, we love marketing automation and live by the letter of our personas. Personas guide our streams and content production. Correct definition and implementation can increase your ROI from marketing by understanding which leads are worth investing time in nurturing and who is just browsing your shelves.

 Penguin Strategies's Marketing Budget Template CTA - small

Nili M. Zaharony

Written by Nili M. Zaharony

CMO at Penguin Strategies. With extensive experience in B2B startups ranging from enterprise offerings, crowd-sourcing, and cloud analytics, her goal is to transform dry, complex, or technical material into valuable and marketable content.

Subscribe to
Penguin mailing list