It’s pretty easy for a start-up to embrace inbound marketing. Unburdened by the way they’ve always done things coupled with a millennial work culture, these businesses find social marketing a natural fit. On the other hand, older industries like airlines and banks, who have spent decades working with an outdated marketing model, struggle to integrate today’s marketing techniques and tools into their marketing playbook.
Guiding older industries into nurture campaigns, content marketing and social selling is just one of the topics we’re tackling at events over the coming months. You can find us at HUG events in Boston, North Carolina, and Tel Aviv, where we’ll be sharing our inbound and Hubspot marketing experiences.
Presenting at Inbound:
Failure: The Critical Content Strategy Tool You’re Missing
September 5, 2019 at 12 PM
Westin Boston Waterfront
As a society we don’t like admitting failure, much less making it a key piece of any marketing strategy. Despite our aversion to it, failing quickly is one of the fastest pathways toward inbound marketing success.
Join Senior Marketing Consultant, Kirstin Grages, and me as we explore the role experimentation and failure plays in creating successful inbound content. Through testing and data analysis, we’ll explain how you can adjust your content marketing strategy on the fly, to deliver the type of content your leads are looking for.
Come to the session, and learn how you can leverage HubSpot for experimentation, understand the Ash Maurya framework in context, and participate in a practical experiment.
Book your seats in Boston today.
Old Industry Embraces Marketing Innovation
September 9, 2019, at 9 AM
Google Startup Campus - Tel Aviv
One of the fastest paths to irrelevancy is for businesses to continue doing things the way they’ve always done it. Airlines, banks, and other traditional businesses frequently find themselves locked into legacy marketing programs, fearful about embracing innovative marketing activities that may alienate their traditional customers.
In this HUG, join Penguin experts as they discuss the changes these businesses are slowly embracing, challenges they need to overcome, and the impact disruption has had on the way they’ve always done things.
Reserve your seat today.
US HUG - Failure: The Critical Content Strategy Tool You’re Missing
September 26, 2019, at 9 AM
One Glenwood, NC
If you missed our HUG workshop in Boston, here’s your second chance to discover how failure can be the inbound marketer’s greatest teacher. Senior Marketing Consultant, Kirstin Grages, and I will explore the role experimentation and failure play in creating successful inbound content. Through testing and data analysis, we’ll explain how you can adjust your content marketing strategy on the fly, to deliver the type of content your leads are looking for.
Come to the session, and learn how you can leverage HubSpot for experimentation, understand the Ash Maurya framework in context, and participate in a practical experiment.
Reserve your spot today.
Startup Summit 2019: The Premier Entrepreneurship Conference in NC
October 10, 2019, at 8:00AM
Triangle, NC 27709
If you’re heading to North Carolina’s premier startup summit, be sure to stop by, where you’ll meet some of the state’s leading digital marketers. Find out how inbound marketing helps growing startups transition from a promising idea to a successful business operation.
Get your tickets!
by The Penguin Team on August 21, 2019
As a leading B2B digital marketing agency, We help B2B Technology Companies, enterprise software, and hardware companies increase brand awareness, reach more qualified leads and close more customers. Penguin Strategies is a Diamond Partner of HubSpot.
