Penguin Strategies
Penguin Strategies
penguin-logo-white-2
  • Services Inbound and Content Marketing, Visual Storytelling, Marketing Automation and more
  • Who The Penguin team is comprised of seasoned B2B sales and marketing experts
  • Pricing
  • Resources We've drawn these marketing assets to make you succeed
  • Contact
    • 5 Brewster St. #2037, Glen Cove, NY, USA Phone number: +16504370488
    • 14 Haharoshet Street, Ra'anana, Israel Phone number: +972 (9) 7448854
  • Careers See what positions are available at Penguin Strategies!
  • Events Join and learn from leading B2B tech experts from the US, Europe, and the 'Startup Nation' of Israel
How to Set Up Oktopost Lead Capture in HubSpot

How to Set Up Oktopost Lead Capture in HubSpot

Posted by Nili M. Zaharony on Jan 08, 2015

PS-Lead-Capture-2

In a recent call in which I was giving a demo of how we use Oktopost, a couple of questions came up regarding the lead capture feature. I had originally asked Mark (local Penguin tech guru) to write an email to walk our client through the steps. When he came up with a beautifully screenshot filled response, it seemed a waste not to turn it into a blog. So, back to the questions.

  1. Why bother setting up lead capture if I already have a tool (Hubspot) that is collecting my information?
  2. How do we set it up?

Why bother with Oktopost Lead Capture?

So first, let's talk about why you should bother setting it up. Simple. Data is data. The more you can get, the more you can be certain that your analytics are accurate. While we'd like to think that our data is telling the truth, there are different versions of the truth that it can tell. When I'm looking at our HubSpot analytics, Oktopost traffic comes up both in Referral and Social traffic. As I can't understand the seemingly arbitrary definitions that will identify the same source in two different ways, I opt for Oktopost Lead Capture.

How do you set it up?

1. In the top right hand corner, move your mouse over the icon of 4 boxes. If you have full administration rights, you will see a series of options, including Integrations, Browser Plugins, Knowledge Base, and most importantly, Lead Capture.

Oktopost

2. Copy and paste the "Lead Capture Code" and "Conversion Pixel". Paste them into a notepad for easy retrieval once you're landing page is ready.

Lead Capture

3. Add the "Lead Capture Code" on all landing pages with a form. In HubSpot, it's best to place this in the Head Section HTML, like this:

Lead Capture in HubSpot

4. Add the "Conversion Pixel" on all Thank You pages. Add this in the Footer Section HTML of your HubSpot Thank You page.

Note that, while the "Lead Capture Code" will be the same across all your pages, the Conversion Pixel can be optimized per campaign according to your needs.

Conversion Pixel
HubSpot Thank You Page

If you have any further questions, feel free to email me or check out Oktopost's Knowledge Base.

google+

Nili M. Zaharony

Written by Nili M. Zaharony

CMO at Penguin Strategies. With extensive experience in B2B startups ranging from enterprise offerings, crowd-sourcing, and cloud analytics, her goal is to transform dry, complex, or technical material into valuable and marketable content.

Subscribe to
Penguin mailing list