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Does Color Affect Your Brand?

Does Color Affect Your Brand?

Posted by The Penguin Team on Jan 28, 2014

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When launching a new brand, there are a million and one things to consider. How do you want your customer's to see you? Do you want to be portrayed as playful? Creative? Corporate? Deciding on these aspects of your business is essentially forming your image and the brand you are. Your brand says a lot about you and believe it or not the colors you choose can make or break it.

The psychology of colors, which is the study of hues as a determinant of human behavior, is something that can't be ignored. Statistics say that 85% of shoppers identify color as the main reason for making a purchase. The subconscious is attracted to certain colours and your clients are making decisions based on this and they are not even aware of it. You may be sending out messages that you don't want to be sending. Factors such as gender, age, and culture can influence how an individual perceives color, so your brand needs to be aligned with your target market.

For example, when promoting a webinar, chances are the color of your register button is affecting your signups - for better or worse. The only way to know is to test it. A/B testing can help you pick the most affective colors for your brand. Through testing you can get solid information on what is actually working for your clients.
But first...let's see what the statistics say about colours in general so you can kick off your brand with the best information possible.

Check out this infographic from QuickSprout explaining how colors can affect your conversion rates.

How Colors Affect Conversion Rate

Courtesy of: Quick Sprout

What colors make up your brand? Let us know what you chose and why in the comments section below!

The Penguin Team

Written by The Penguin Team

We help B2B Technology Companies, enterprise software and hardware companies increase brand awareness, reach more qualified leads and close more customers.

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