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Does Color Affect Your Brand?

Does Color Affect Your Brand?

Posted by Nili M. Zaharony on Jan 28, 2014

fun_with_food_coloring

When launching a new brand, there are a million and a half things to consider. How do you want your customer's to see you? Do you want to be portrayed as playful? Creative? Corporate? Your brand says a lot about you and the colors you choose can make or break it.

The psychology of colors is something that can't be ignored. Statistics say that 85% of shoppers identify color as the main reason for making a purchase. Are you promoting a webinar? Chances are the color of your register button is affecting your signups - for better or worse. The only way to know is to test it. A/B testing can help you pick the most affective colors for your brand. But first...let's see what the statistics say so you can kick off your brand with the best information possible.

Check out this infographic from QuickSprout explaining how colors can affect your conversion rates.

How Colors Affect Conversion Rate

Courtesy of: Quick Sprout

What colors make up your brand? Let us know what you chose and why in the comments section below!

Nili M. Zaharony

Written by Nili M. Zaharony

CMO at Penguin Strategies. With extensive experience in B2B startups ranging from enterprise offerings, crowd-sourcing, and cloud analytics, her goal is to transform dry, complex, or technical material into valuable and marketable content.

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