Penguin Strategies · Displacement economics

What your migration
actually costs

The licence saving is the easiest number to get right and the least useful. This works out the rest: what you'll pay twice for, what the build costs, and what the answer depends on.

Where you are today

Nothing here is stored or sent anywhere unless you ask for a summary at the end. Rough figures are fine.

Annual CRM spend (Salesforce or equivalent, licences + support)

Annual marketing automation spend (Marketo, Pardot. 0 if none)

Quoted annual HubSpot cost (leave 0 if you don't have one yet)

Months left on your current contracts

010 months24

What you'd build

Every build starts with the CRM, which comes with any hub. Pick what sits on top.

Sales HubPipeline, forecasting, sequences, calling+$25k Marketing HubIncludes Content Hub+$25k Service HubTickets, SLAs, knowledge base, health scoring+$25k Revenue HubRevenue reporting and attribution+$25k

Also

Migrating off a legacy systemFlat fee however many systems you're leaving. Salesforce and Marketo together costs the same as either alone.+$25k CPQConfigure, price, quote+$25k

Data Hub is included at no extra build cost with any hub above.

What has to connect

Tick everything that has to keep working after the move.

Marketplace connector · +$2.5k each

Custom build · +$10k each

A marketplace connector existing doesn't always mean it does what you need. Field coverage, sync direction and frequency all vary, and some of these turn into custom work once we look properly. We'd rather tell you that at scoping than after.

Anything else that needs to connect? (we'll look at it before your call)

First-year cost of moving

—

This part is arithmetic

Running both stacks until contracts lapse—

HubSpot licences, first year—

Cost you can't avoid—

The Penguin build

BaseCRM foundation, architecture, project management$30,000

Hubs—

Legacy migrationFlat, however many systems$25,000

Integrations—

CPQ$25,000

Indicative build—

Productivity dip while teams relearnReal, but we have no honest way to size it. Left out rather than guessed.not counted

This is an indicative figure, not a quote. It's non-binding and it can't replace proper scoping. Real numbers come from looking at your actual instance, your data and how your team works. What it's good for is telling you the rough order of magnitude before you spend anyone's time.

What this doesn't tell you

The cost of staying. A forecast leadership doesn't believe, spend you can't tie to revenue, a territory model that breaks on every hire. Usually larger than anything above, and nobody prices it.

Whether you have the change capacity. Mid-way through another transformation, this is the wrong quarter regardless of the maths.

Whether you should move at all. Sometimes the answer is no. We'd rather say so now than eleven months in.

Want this written up?

We'll email your scope, including anything you flagged as unknown, and take a look before you speak to anyone.

Business email, please. We use it to send the summary and to follow up. Nothing else.

Or book a call with Perry

Indicative estimates only, deliberately wide, and non-binding. Ranges reflect real variance in scope, not a negotiating position. Figures stay in your browser unless you request a summary.
Penguin Strategies · HubSpot Elite Solution Partner