What you commit
A minimum of 10,000 HubSpot credits a month on your subscription: $100 a month at list, for the rest of your current contract term.
We sell outcomes. Not hours.
Every paid HubSpot plan comes with credits for AI agents, and unused credits expire at the end of each month. We find the one process where an agent would earn them, run a free assessment, build a 90-day pilot, and when it works, pick the next one.
One working session with the people who own the process. One page back within the week. It costs nothing, and the answer might be "not yet".
FREE
We work out
One agent, built and live with caps you approved. $2,475 fixed.
Usually the data. A portal audit, credited against the work if you go on.
HubSpot prices every agent action in credits, at $10 per 1,000 credits on the list price. Dollar figures in brackets are at that rate.
| Agent | What it does | Credits (list price) |
|---|---|---|
| Prospecting agent | Researches accounts, finds the contact and drafts the outreach | 100 per lead ($1.00) |
 Customer agent | Answers and resolves support conversations | 50 per resolved conversation ($0.50) |
| Customer agent, voice | The same, on the phone | 50 per minute ($0.50) |
 Data agent | Answers questions from your CRM, calls and documents | 10 per response ($0.10) |
 Nurture agent | Writes and sends nurture emails | 10 per email ($0.10) |
| Content agent | Drafts a piece of content | 1,000 per piece ($10.00) |
 Knowledge base agent | Writes a help article | 200 per article ($2.00) |
 Revenue agent | Handles an invoice | 500 per invoice ($5.00) |
Rates from HubSpot's published credits page, checked October 2026. HubSpot changes them; we check before every assessment. Your subscription is the source of truth.
Prospecting and customer agents are priced on the outcome, a lead recommended or a conversation resolved, so a quiet month costs you very little. The number that matters is not the rate. It is your volume, and that is what the assessment works out.
About a week to select and agree. About two weeks to build and prove. Then ninety days live, improved as it goes. Nothing is built before you sign off, and nothing goes live before you sign off again.
A minimum of 10,000 HubSpot credits a month on your subscription: $100 a month at list, for the rest of your current contract term.
One agent designed, built, tested and launched in your portal, with a second builder checking every change.
Credit limits agreed before go-live. Spend cannot run ahead of what you approved.
A process owner, portal access, and your sign-off before we build and before go-live.
EMA sells software, services and training to engineers designing electronics, from phones to satellites. Penguin moved them off SugarCRM and retired five disconnected tools into one HubSpot system. On that foundation, under the ongoing retainer, a HubSpot prospecting agent was piloted in 2026 that drafts outreach in EMA's voice, alongside a Clay enrichment build that turns free-email contacts into identified accounts.
"We finally have a system that works for everyone. It's a huge shift in how we operate." — Chris Banton, VP Marketing, EMA Design Automation
Three things the assessment checks before we suggest a pilot.
What they get: a free session that names the agent, the credit cost range from their own volumes, and what the portal needs first. What it leads to: a 90-day pilot at a fixed $2,475 on a 10,000-credit-a-month plan.
What it is not: a replacement for your credits conversation. The credits go on their HubSpot subscription, not through us.
The unit HubSpot uses to charge for agent actions. Each action has a credit cost, 100 for a prospecting lead, 50 for a resolved customer conversation, and credits cost $10 per 1,000 at list. Paid plans include some credits each month; the rest is bought in packs or pay-as-you-go. Unused credits expire at month end.
It depends on volume, not on the agent. A prospecting agent working 300 leads a month uses about 30,000 credits. A customer agent resolving 400 conversations uses 20,000. The assessment builds the range from your numbers.
Customer and prospecting agents are available on Professional and Enterprise. Check your subscription or ask your HubSpot rep; the assessment covers it.
Caps mean it cannot run away with your credits. The 30-day check measures it against the baseline, and at 90 days you decide whether to keep, widen, add or stop. The 10,000-credit commitment stays on your subscription either way, which is why we choose the process carefully.
Not always. The free assessment tells you. Where the portal needs work before an agent can be trusted, we say so, and the audit is credited against any work that follows.
No. The offer is the same whoever you are.
One session, one page back: which agent, what it would cost in credits, and what has to be true first. Free, and the answer might be "not yet".
+972-54-819-1655
info@penguinstrategies.com
4 Dolev Street, Ra'anana, Israel
