Penguin Strategies
Penguin Strategies
  • Services Inbound and Content Marketing, Visual Storytelling, Marketing Automation and more
  • Who The Penguin team is comprised of seasoned B2B sales and marketing experts
  • Pricing
  • Resources We've drawn these marketing assets to make you succeed
  • Contact
    • 5 Brewster St. #2037, Glen Cove, NY, USA Phone number: +16504370488
    • 14 Haharoshet Street, Ra'anana, Israel Phone number: +972 (9) 7448854
  • Careers See what positions are available at Penguin Strategies!
  • Events Join and learn from leading B2B tech experts from the US, Europe, and the 'Startup Nation' of Israel
Why Link Building is Important Now and Forever [Infographic]

Why Link Building is Important Now and Forever [Infographic]

Posted by Matt Banner on Jun 09, 2016



The process of building links is something that produces new and exciting leads for your website. You’re building internet highways to your website that will bring traffic and people to your pages. Not only that, but the work you do will benefit your credibility and ultimately your SEO. Today I’ll show you why this process is extremely important for every website.

I’ll follow that up with an infographic that will put you on your feet and show you the best strategies for building links in 2016 and beyond.

<< Live Webinar: Why Superior Infographics Still Deal Astounding Results >>

Why Does Link Building Benefit SEO?

Search engines use backlinks in two different ways:

  • To find new web pages to index
  • To decide how a page should rank in the results

Backlinks help search engine robots find and index new pages. Once pages have been crawled they are in the running for ranking in the results. The content of a page matters, of course, but these robots also look at what links are pointing to the site. This helps them decide how credible the page is.

Backlinks are viewed as a seal of approval from other sites. If a lot of high-quality sites are linking to you, it will help you rank higher in the results. The biggest thing to remember when beginning your blog, is that you should never try to build easy links by paying for them or by resorting to low-quality sites.

Today’s Top Link building Strategies (Infographic)

In a world where content shock is something users deal with on a daily basis, great link building will help your content stand out and rank higher. Check out the infographic below for all of today’s top strategies and let us know how it helped you in the comments!



Like this Infographic? Find out the inner workings of a successful infographic campaign.


Matt Banner

Written by Matt Banner

Matt Banner is a seasoned blogger and entrepreneur with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog

Subscribe to
Penguin mailing list