Penguin Strategies
Penguin Strategies
penguin-logo-white-2
  • Services Inbound and Content Marketing, Visual Storytelling, Marketing Automation and more
  • Who The Penguin team is comprised of seasoned B2B sales and marketing experts
  • Pricing
  • Resources We've drawn these marketing assets to make you succeed
  • Contact
    • 5 Brewster St. #2037, Glen Cove, NY, USA Phone number: +16504370488
    • 14 Haharoshet Street, Ra'anana, Israel Phone number: +972 (9) 7448854
  • Careers See what positions are available at Penguin Strategies!
  • Events Join and learn from leading B2B tech experts from the US, Europe, and the 'Startup Nation' of Israel
How To Do Smart Content Marketing for Startups

How To Do Smart Content Marketing for Startups

Posted by Resa Gooding on Apr 14, 2017

During the beginning stages of a startup, marketing is one of the key ways to bring people to your business. However, the startup phase also tends to be the least profitable phase in a business, leaving fewer dollars for marketing. The dilemma: how can you expand your reach with very little to spend?

Content marketing has risen in popularity over the past few years. And, with so many platforms at your disposal, the playing field has never been so level. Here are the three top content marketing strategies that you can leverage to build awareness for your startup and bring in more business.

1. Lights, Camera, Video!



Youtube is the second largest search engine, surpassed only by Google. It’s not just a source of entertainment or a place to waste time - it’s an actual search engine. After Facebook and Google, Youtube is the third most visited site on the entire internet. And yet, only 9% of small businesses in the US actually use this platform.


Youtube is largely untapped by the people that could benefit from it the most!

Utilize video to demonstrate how to use your products, answer FAQs, offer behind-the-scenes peeks at your business, and provide people fresh ideas.

2. Engaging Emails

Your email list is one of the most valuable resources your startup owns. The creators of Twitter, Facebook, and Instagram actually own your followers on those platforms. But your email list? That’s yours and yours alone.

Many marketers lament about how they wish that had leveraged their email lists earlier in their businesses. So, if you’re in the startup phase, make sure you heed this information, learn from these mistakes, and make the most use out of this invaluable resource.

Even before launching, you can begin to build your list by securing the names of anyone who shows interest or wants updates on the latest developments. If your loyal fans want more, you can offer them something as simple as a weekly newsletter.  



Email marketing is still one of the best forms of marketing available to your startup. People are much more receptive to emails than advertising, such as banner ads. Not to mention that ROI for email is still four times higher than social media marketing. To focus in on this receptive audience, you need to make sure you’re building in time and energy for your email marketing strategy.

3. Utilize Facebook Groups



If you’ve created a business page for your startup, you’ve probably wondered at some point why your organic reach is so poor. Maybe you’ve started to question the validity of your marketing approach.

One way to strengthen your reach is to start a Facebook group for your business. This doesn’t mean that you want to ditch your Facebook business page, but you can channel more of your energy and resources into groups - you can even use your business page to funnel people over to your group.

Participating in Facebook groups makes you much more accessible to your audience. It gives you the best one-on-one engagement, especially if you’re actively engaging in conversations daily. Facebook groups also give you valuable market research - you can ask your audience questions and listen in on how to make your product or services even better.

What marketing strategies do you believe gave your company the most “bang for your buck” when you were in your startup phase? Let us know in the comments below!

Resa Gooding

Written by Resa Gooding

Resa is a Marketing Strategist at Penguin leading the internal Marketing activities of the company. She is an avid collector of Penguins so should you find any lost Penguins do send them her way.

Subscribe to
Penguin mailing list