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B2B Marketing Blog

Outsourced Demand Generation vs. In-house

Shoham Eckhaus

B2B Marketing, Social Media, Marketing Strategy, demand generation, demand gen, outsourcing

Establishing a Solid Foundation: The First 100 Days as Checkmarx’s CMO

Shoham Eckhaus

Content Marketing for SaaS Companies: “SEO-First” vs “Inbound-First” Approach

Shoham Eckhaus

Inbound Marketing, smarketing

Hyper Segmentation to get B2B Marketing boosted

Shoham Eckhaus

Marketing Strategy, personalization, Case Study, Account Based Marketing, B2B Inbound Marketing Strategy, microsegmentation

5 Key B2B Marketing KPIs CMOs Must Track in 2021 [+EXAMPLES]

Shoham Eckhaus

B2B Marketing, Marketing Strategy, marketing reports, campaigns, CMO, B2B Inbound Marketing Strategy, B2B Marketing Agency, KPI, KPIs

Penguin Strategies acquires Amarok to better serve companies requiring advanced Salesforce services

Shoham Eckhaus

hubspot, Salesforce, Tech Stack, RevOps

SEO Agencies are Dead!

Shoham Eckhaus

SEO

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