Meet our team

Perry Nalevka

ceo

Our Fearless Leader

• Started his career as a programmer
• Traveled 29,650 KM in a single week
• Loves to camp, hike and go to the beach (sometimes all at the same time)
• Part of the team that brought baseball to Israel

Nili Zaharony

Co-founder and Strategist

The Human

• Played a supporting role in a short film called Pancake Boy
• Competed in the High School Colorguard
• Is the reason the company is named Penguin Strategies

MARK FISHER

CHIEF TECHNOLOGY OFFICER

The Fixer

• Once skydived and bungee jumped within one afternoon in New Zealand
• Can drink my own body weight in coffee

Shoham Eckhaus

chief strategist and CMO

The Growth Hacker

• Strategist, Marketer, Product Manager and Analyst
• Believes in the potential of all people to be kind
• Starts each morning with Yoga and a big smile :-)

Rob Cohen

STRATEGIC ADVISOR

Strategy, design and other stuff

• Knows the capital city of every country in the world by heart
• Believes that whispering is more effective than shouting
• Once played professional soccer as a goalkeeper

MICHAEL KEGEN

Director of Marketing Operations

Project Management at its best!

• Obsessed with Australian Football
• Loves dogs, cooking and yoga
• Dreams of owning a Tesla

David Yahid

Director of Business Development and Innovation

People Person driven by Tech

• Certified Porsche Brand Ambassador
• Has flown a plane
• Lived in TA, Paris, LA & NY

Helen Nolan

Chief People Officer

Character Scanner

• The eternal student - Can't stop learning.
• Lives to Eat! Proud owner of over 500 cookery books.
• Marathon and Insanity participant! Got the T-shirts!

Ayelet Zak

Operations Manager

Master Juggler

• Hebrew language fan (Literature, double meaning crosswords, etymology)
• Loves vintage furniture makeover projects
• Once bungee Jumped in Nepal- 160M, 3rd highest in the world

Rebecca Steinberg Herson

Strategist

B2B Marketer

• Doesn't drink caffeinated beverages but eats at least a square a day of dark chocolate
• Has led tours in two different countries
• Plays in a Mamanet league (aka catchball)

Yael Ayalon

Strategist

Coffee addict and sarcasm specialist

• A Caffeine-dependent life-form
• Life motto: Always give your 100 percent ...unless you’re donating blood
• Whenever I have a problem, I sing. Then I realize my voice is worse than my problem

Kristin Grages

US Team Leader and Strategist

Problem Solver

• Conquerer of Spreadsheets
• Always up for kayaking
• Once played hockey goalie in a wedding dress

Dave Shamir

Brand Strategist

Brand Builder, Category Designer & Name Creator

• Singer-songwriter & guitarist
• Owns over 4,000 CD's (ain't nothing like the real thing, baby...)
• Believes that even B2B brands need to be emotionally engaging

Dovev Goldstein

Strategist

Multidisciplinary Marketer

• Can't believe the 90s music era ended
• Thrilled by media innovation
• Loves running, swimming - anything at high pace

Arik Diamant

Strategist

Fractional CMO

• Agile Coach
• Swimmer and Yogi
• Guitar Enthusiast

MAYA BERG

ART DIRECTOR

It's all about style

• Follower of My Favorite Murderer Podcast
• Avid kids birthday party theme organizer (Pinterest!)
• Can grade a diamond

Rosane Gruberger

DIGITAL DESIGN DIRECTOR

Fica tranquilo

• Identifies any rock music in the first 3 sec
• Once was a pinball machine champion
• Owns a coffee taster certificate

Ricki Ben Dahan

senior DIGITAL GRAPHIC DESIGNER

Superwoman

• Rode the world’s tallest and fastest roller coaster (and is dying to ride it again)
• Once ran off a cliff while attached to a parachute
• Never says no to coffee

Maya Gil-Bar

Senior DIGITAL GRAPHIC DESIGNER

Details!

• Remembers lyrics for too many songs (even if she heard it 15 years ago)
• Pizza is her everything.
• Once took the train to Berlin instead of Amsterdam.

Gabriella Yanover

Technical Marketing Implementation Team Leader

The ultimate team player

• Played soccer in a Tide commercial (when she was 10)
• Home Improvement Enthusiast
• Fitness Fanatic

Rimon Pushinsky

Digital Graphic Designer

Puts the cute in execute

• Marvel Comics enthusiast, Excelsior!
• Loves Autumn, Chocolate and Cake decorating
• Has an incredible memory for incredibly unimportant things

Yoni Grysman

Senior Marketing Consultant Team Leader

Marketing Maestro

• Successfully proven his head can get stuck in a see-saw
• Freezer stuffing extraordinaire
• Maple syrup flows in his veins

Hannah Beker

SENIOR MARKETING CONSULTANT

Happy Hannalytics

• Former math camper and frosting engineer
• Knows the answer to New Mexico's official question 'Red or Green?'
• Fearless downhill skier in the trees and down the steeps when searching for a dropped item from the ski lift

Victoria Fox

Senior Marketing Consultant

Data Advocate

• Always on the lookout for a great mini golf course, bowling alley, and anywhere fun to spend time with family and friends
• When it is warm I go "down the shore" from the beginning of May to the end of Septemeber
• I am an award winning actor

Ryan Lucarelli

DIGITAL GRAPHIC DESIGNER

• Is from the pizza capital of the world
• Cornhole champion
• Once played in a Grateful Dead cover band

Dani Paz

Account Manager

Get's the job done. Everytime

• Professional soccer player in Israel
• Pizza enthusiast
• Plays piano by ear

Yoav Golub

Senior Marketing Consultant

End to End Marketing Ninja

• Has a huge Fantasy book library which is uploaded weekly to his Instagram
• Hiked across Israel for two months
• His proudest possession is a Lightsaber

Becca Noy

Marketing Consultant

Editor Extraordinaire

• Plays geography and grammar quizzes in her free time
• Proud souvenir spoon collector
• Has successfully lost her American accent

Joshua Jacobi

Senior Marketing Associate

Renaissance Man

• Can make bird chirping noises
• Has been a TV show extra
• Aspiring Jeopardy! contestant

Heather Hiltzik

Account Manager

Jill-of-all-Trades, in a good way

• Major animal lover with two rescued fur babies
• Loves defying gravity; was a former collegiate gymnast
• Got engaged at 5 am on the top of Masada

Terry Hurwitz

Senior Marketing Coordinator

Your man with the plan

• Obsessed with Social Media
• Big-time movie buff. Has seen over 1200 movies and counting
• Over the top English football fanatic

Leora Pudell

Marketing Coordinator

Digital Content Virtuoso

• Obsessed with travel and planning trips for friends
• Loves baking but hates cooking
• Watches commercials for fun

Elena Zardo

Technical Marketing Consultant

Super efficient with style

• Proudly Italian, but doesn't drink coffee
• Lived in 8 cities, 5 countries and 3 continents, in the past 10 years
• Her accessories should always match the color of her clothing

Shaked Afek

Senior Technical Marketing Coordinator

• Survived six years in Ben Gurion University
• Gluten free, dairy free by choice
• Always up for a 10K run

Hannah Ball

Senior Marketing Associate

Word Wizard

• Has a reaction GIF for every moment
• Writes feature length films in her spare time
• Owns more than one sword

Megan Jacquier

Marketing Associate

Champion Collaborator

• Enjoys a good Steven King thriller
• Won her 5th-grade hula hooping contest
• Master baker & chocolate chip cookie connoisseur

Cindy Hurwitz

Marketing Coordinator

The Israeli Marie Kondo

• Proven it’s possible to fly internationally for 20 hours with 2 toddlers and survive to tell the tale
• Has renovated and sold 5 homes in 7 years
• Peppermint crisp caramel pudding expert and addict

Tovi Vider

Marketing Coordinator Team Leader

Mad spreadsheet skills

• Works out to 90s Hip Hop
• Sings like a bird - specifically like Scuttle from The Little Mermaid
• Can fold a fitted sheet

Daniel Stroh

Marketing Coordinator

Fear the Beard

• His favorite animal is a penguin's best friend, the walrus
• Once failed at going to a movie alone
• Eats peanut butter plain, like a true American

Shayna Roth

Penguin Marketeer

Always up for a challenge

• Mad cake decorating skills
• Loves deep sea fishing at the crack of dawn
• Marathon Runner

Leslie Cao

Marketing Associate

The Dancer

• Performs on a salsa team
• Helped produce and starred in the Buzzfeed video “Best Friends Cook Jewish and Chinese Food for Each Other”
• Bakes the best brown butter toffee chocolate chip cookies