Penguin Strategies
Penguin Strategies
  • Services Inbound and Content Marketing, Visual Storytelling, Marketing Automation and more
  • Who The Penguin team is comprised of seasoned B2B sales and marketing experts
  • Pricing
  • Resources We've drawn these marketing assets to make you succeed
  • Contact
    • 5 Brewster St. #2037, Glen Cove, NY, USA Phone number: +16504370488
    • 14 Haharoshet Street, Ra'anana, Israel Phone number: +972 (9) 7448854
  • Careers See what positions are available at Penguin Strategies!
  • Events Join and learn from leading B2B tech experts from the US, Europe, and the 'Startup Nation' of Israel

Meet our team

Perry Nalevka


Our Fearless Leader

  • Started his career as a programmer
  • Traveled 29,650 KM in a single week
  • Loves to camp, hike and go to the beach (sometimes all at the same time)
  • Part of the team that brought baseball to Israel

Nili Zaharony

CCO and Head of US Operations

The Human

  • Played a supporting role in a short film called Pancake Boy
  • Competed in the High School Colorguard
  • Is the reason the company is named Penguin Strategies



The Fixer

  • Once skydived and bungee jumped within one afternoon in New Zealand
  • Can drink my own body weight in coffee

Shoham Eckhaus

CMO and Head of Strategy

The Growth Hacker

  • Strategist, Marketer, Product Manager and Analyst
  • Believes in the potential of all people to be kind
  • Starts each morning with Yoga and a big smile :-)

Rob Cohen


Strategy, design and other stuff

  • Knows the capital city of every country in the world by heart
  • Believes that whispering is more effective than shouting
  • Once played professional soccer as a goalkeeper


Head of Marketing Operations

Project Management at its best!

  • Obsessed with Australian Football
  • Loves dogs, cooking and yoga
  • Dreams of owning a Tesla

David Yahid

Head of Business Development and Innovation

People Person driven by Tech

  • Certified Porsche Brand Ambassador
  • Has flown a plane
  • Lived in TA, Paris, LA & NY


Helen Nolan

Head of HR

Character Scanner

  • The eternal student - serial enroller of courses from History, Marketing to Art and Culture
  • Lives to Eat! Proud owner of over 500 cookery books
  • Marathon and Insanity participant! Got the T-shirts!

Ayelet Zak

Operations Manager

Master Juggler

  • Hebrew language fan (Literature, double meaning crosswords, etymology)
  • Loves vintage furniture makeover projects
  • Once bungee Jumped in Nepal- 160M, 3rd highest in the world

Rebecca Steinberg Herson


B2B Marketer

  • Doesn't drink caffeinated beverages but eats at least a square a day of dark chocolate
  • Has led tours in two different countries
  • Plays in a Mamanet league (aka catchball)

Yael Ayalon


Coffee addict and sarcasm specialist

  • A Caffeine-dependent life-form
  • Life motto: Always give your 100 percent ...unless you’re donating blood
  • Whenever I have a problem, I sing. Then I realize my voice is worse than my problem

Kristin Grages


Problem Solver

  • Conquerer of Spreadsheets
  • Always up for kayaking
  • Once played hockey goalie in a wedding dress

Dave Shamir

Brand Strategist

Brand Builder, Category Designer & Name Creator

  • Singer-songwriter & guitarist
  • Owns over 4,000 CD's (ain't nothing like the real thing, baby...)
  • Believes that even B2B brands need to be emotionally engaging

Dovev Goldstein


Multidisciplinary Marketer

  • Can't believe the 90s music era ended
  • Thrilled by media innovation
  • Loves running, swimming - anything at high pace

Arik Diamant


Fractional CMO

  • Agile Coach
  • Swimmer and Yogi
  • Guitar Enthusiast



It's all about style

  • Follower of My Favorite Murderer Podcast
  • Avid kids birthday party theme organizer (Pinterest!)
  • Can grade a diamond

Rosane Gruberger


Fica tranquilo

  • Identifies any rock music in the first 3 sec
  • Knows how to decorate a nice fondant birthday cake
  • Has a perfect pitch but can’t play any instrument well

Ricki Ben Dahan



  • Rode the world’s tallest and fastest roller coaster (and is dying to ride it again)
  • Once ran off a cliff while attached to a parachute
  • Never says no to coffee

Maya Gil-Bar



  • Remembers lyrics for too many songs (even if she heard it 15 years ago)
  • Pizza is her everything.
  • Once took the train to Berlin instead of Amsterdam.

Gabriella Yanover

Technical Marketing Implementation Leader

The ultimate team player

  • Played soccer in a Tide commercial (when she was 10)
  • Home Improvement Enthusiast
  • Fitness Fanatic

Rimon Pushinsky

Digital Graphic Designer

Puts the cute in execute

  • Marvel Comics enthusiast, Excelsior!
  • Loves Autumn, Chocolate and Cake decorating
  • Has an incredible memory for incredibly unimportant things

Yoni Grysman

Senior Marketing Consultant

Marketing Maestro

  • Successfully proven his head can get stuck in a see-saw
  • Freezer stuffing extraordinaire
  • Maple syrup flows in his veins

Riki Levisman

Senior Marketing Consultant

Creative Solutions Visionary

  • Award-winning Nature Macro photographer
  • I enjoy the challenge of finding creative solutions to complex concepts through Design Thinking
  • Exposure to the milk & meat industry practices led me to veganism ...hope the rest of the world will follow

Victoria Fox

Senior Marketing Consultant

Data Advocate

  • Always on the lookout for a great mini golf course, bowling alley, and anywhere fun to spend time with family and friends
  • When it is warm I go "down the shore" from the beginning of May to the end of Septemeber
  • I am an award winning actor

Michelle Little

Senior Marketing Consultant

Martech Expert Wrapped in Client Obsession

  • Once built 4 Wordpress sites in 24 hours
  • Guarantees she'll make you love Kale after trying her Kale Wrap
  • Pioneered the restaurant delivery industry in Atlanta, Georgia

Dani Paz

Account Manager

Get's the job done. Everytime

  • Professional soccer player in Israel
  • Pizza enthusiast
  • Plays piano by ear

Heather Hiltzik

Account Manager

Jill-of-all-Trades, in a good way

  • Major animal lover with two rescued fur babies
  • Loves defying gravity; was a former collegiate gymnast
  • Got engaged at 5 am on the top of Masada

Becca Noy

Marketing Consultant

Editor Extraordinaire

  • Plays geography and grammar quizzes in her free time
  • Proud souvenir spoon collector
  • Has successfully lost her American accent

Joshua Jacobi

Senior Marketing Associate

Renaissance Man

  • Can make bird chirping noises
  • Has been a TV show extra
  • Aspiring Jeopardy! contestant

Elena Zardo

Technical Marketing Consultant

Super efficient with style

  • Proudly Italian, but doesn't drink coffee
  • Lived in 8 cities, 5 countries and 3 continents, in the past 10 years
  • Her accessories should always match the color of her clothing

Terry Hurwitz

Marketing Coordinator

Your man with the plan

  • Obsessed with Social Media
  • Big-time movie buff. Has seen over 1200 movies and counting
  • Over the top English football fanatic

Hannah Ball

Marketing Associate

Word Wizard

  • Has a reaction GIF for every moment
  • Writes feature length films in her spare time
  • Owns more than one sword

Megan Jacquier

Marketing Associate

Champion Collaborator

  • Enjoys a good Steven King thriller
  • Won her 5th-grade hula hooping contest
  • Master baker & chocolate chip cookie connoisseur

Shaked Afek

Technical Marketing Coordinator

  • Survived six years in Ben Gurion University
  • Gluten free, dairy free by choice
  • Always up for a 10K run

Tovi Vider

Marketing Coordinator

Mad spreadsheet skills

  • Works out to 90s Hip Hop
  • Penguin with the longest commute in the office
  • Can fold a fitted sheet

Daniel Stroh

Marketing Coordinator

Fear the Beard

  • His favorite animal is a penguin's best friend, the walrus
  • Once failed at going to a movie alone
  • Eats peanut butter plain, like a true American

Cindy Hurwitz

Marketing Coordinator

The Israeli Marie Kondo

  • Proven it’s possible to fly internationally for 20 hours with 2 toddlers and survive to tell the tale
  • Has renovated and sold 5 homes in 7 years
  • Peppermint crisp caramel pudding expert and addict