Every marketing manager has some form of content strategy intact. However, a content strategy is useless if you’re not monitoring, tracking and analyzing it, and finally working towards improving it.
To be a successful inbound marketer, you first need to review consumption, retention, shares, engagement, leads, and sales. This data will give you insights into your strengths and weaknesses. After carefully and continuously reviewing your metrics, you can finally map out a strategy to implement that will help to achieve your goals.
Obviously, marketers have a goal in mind when they set up their content strategy, but they still need to maintain all of their metrics. Some marketers aim to increase customer ratings, see more website visitors, increase visibility within their industry, increase authority or spread awareness. The list goes on.
So how can you achieve these goals? While there are several different ways, such as in-person events, webinars, email campaigns, and so on, there is one activity in particular that‘s accessible to everyone and also extremely effective.
Blogging used to be seen as an activity for amateurs. Nowadays, when implemented habitually, blogging increasingly contributes to business success. Company blogs, for one thing, bring in more high quality leads. They also influence increased website views, receive more indexed pages and rank higher in SEO. These companies are also portrayed as more knowledgeable and credible sources.
While many businesses have integrated company blogs into their marketing strategy, there are many businesses that still have not. Whatever the case, businesses lacking blogs are losing out on potential leads and customers. Take a look at some statistics to why you should start a company blog.
I explored multiple content marketing lists and blogs to find the top stats from the past year. I researched what’s trending and what’s not, what works and what doesn’t, as well as predictions based on past performances.
Here are 21 of the best blogging stats that can help you
Now that you’ve reviewed the trends, you’ll have a better time putting together a new content calendar. And remember, to keep an eye on your content marketing stats!