A few weeks ago Andre Dymski from Inbound Agency Journey interviewed our very own Perry Nalevka. In this interview you’ll learn more about Perry, Penguin Strategies, and our Inbound Marketing processes.
Just in case you don’t want to listen to the interview, here are 15 fun facts for you to enjoy:
Once Perry decided that joining HubSpot was right move for Penguin Strategies, it only took 10 months for them to hit the Platnum partner status.
In the beginning, Penguin was just Perry. But with the help of his partners, they were able to achieve this memorable milestone in a short period of time.
Many people have wondered where the name came from. CMO and co-founder Nili Molvin Zaharony loves Penguins. It’s as simple as that!
In many countries HubSpot has a company who represents them in order to create a strong presence worldwide. In Israel, it’s Penguin Strategies. Pretty cool, right?
“You don’t have to be great to get started, but you do have to get started to be great.”
After Perry and Nili Molvin decided to join forces, they got a huge opportunity to pitch their business idea.
In a very short period of time they came up with the Company’s name, created a website, printed business cards, and solidified their business idea.
With a few sleepless nights, Penguin Strategies was created.
Perry comes from a background in SaaS, and over the years has worked in many telecommunications and software startups.
After working at 6-7 different software and hi-tech companies, Perry decided that he had the necessary experience to start his own businesses.
Penguin has a large presence in more than one country. With its homebase in Israel, they have many representatives across the United States.
Perry and Nili started the agency because they realized there was a need for the marketing and sales service among startup companies in Israel.
Their clients weren’t specialized in one specific niche, and they only adopted an Inbound Marketing strategy later on.
A new client Penguin started working with had one condition: they needed to use HubSpot. Once Perry and the team started learning more about HubSpot, they didn’t need much convincing.
After Perry decided to move over to HubSpot and adopt the Inbound Marketing methodology, it completely transformed the company. During this transition only 3/10 customers stayed with Penguin, agreeing to join the inbound journey.
Nili and Perry had a lot of experience and connections in the world of telecommunications.
With their idea for a marketing agency in tow, they began reaching out to their contacts and spreading the word on the hottest new shop in town.
In only 2 years, the Penguin team has grown from 5 to 18 employees!
Go with HubSpot from the beginning! A main part of Penguin’s success was their eye-opening initial encounter with HubSpot and Inbound Marketing.
Provide an awesome service - Good service will create a positive environment for employees and customers.
Get HubSpot to notice you- If you want HubSpot to invest in you, don’t be bashful! Email them and tell them why you’re important. If you have something special, go out and say it!
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Now that you're a master of Penguin history, don't be shy to reach out to us!