Instagram has been a popular social media platform since its launch almost 6 years ago. The free photo sharing app exploded with over 100 million active users in 2 years, and is now up to 500 million - growing at a faster rate than Twitter.
Mobile app users instantly fell in love— posting everything they can from their greatest achievements to what they ate for breakfast. While users continued to strive and compete for more “hearts”, advertisers quickly discovered a new business opportunity.
Quickly, B2C companies flourished, with their fans seeking out their latest and greatest products, dying to become the next brand ambassadors. There’s no better way than to merge ads with reality to attract attention.
The real question remains, if B2C can do it, can B2B companies succeed on Instagram?
Many people have argued this and continue to argue one way or another, but from my own experience and research, B2B companies can, indeed, benefit from Instagram.
These days, potential customers and business partners are not only looking for the product or service that best suits theirs but also for a team that they can work well with. Instagram provides the opportunity for digital marketers to show off their organization’s personality - a side that people wouldn’t normally see on a company’s website or from business interactions.
So it’s really all about getting noticed, delivering your company’s value and spreading awareness.
Take a look at these stats:
The potential reach is mind blowing—over 300 million daily active users and 500 million monthly active users.But before you get started, take a look at 5 B2B companies that have made it in the #insta world, taking us behind the scenes into their unique personalities. From company culture, employee engagement, thought leadership, product demos, and event promotion, Instagram is a great opportunity to show off your stuff in a personable way.
Now that you know the ultimate instagram benefits for B2B, you can start implementing it in your marketing strategy- go have fun and give it a try.