Blog - Penguin Strategies

5 Most Used CTAs on the Web [Infographic]

Written by Jefri Yonata from BreadnBeyond | Aug 7, 2018 1:23:23 PM

Thank you to our friends at BreadnBeyond who for creating this infographic on the most common CTAs on the internet.


Whether you’re on B2B social media, on a company’s website, or checking email, chances are that you are seeing a call-to-action on every platform and screen size there is.


You’re receiving newsletters to your inbox every week (if not daily) and notifications are popping up on your phone from messages or from the apps you’ve installed.

As inbound marketers, you are aware of the role of CTAs, both as a generally very effective tool for digital marketing strategy and specifically for improving conversions. We always recommend to use CTAs to improve conversions for our clients’ blogs. (check this webinar: How to convert from a blog)


Let’s take a closer look at the 5 most common call-to-action designs on the internet: