A few weeks ago, our almighty CEO was invited to speak at Mashable’s first Social Media Day in Tel Aviv. We jumped at the opportunity to take part in this event that really put Tel Aviv on the Social Media map. Special thanks to our friends at Oktopost for organizing a great meet up!
Mark Lerner, Director of Marketing at Oktopost, kicked off the event with an intro to Mashable before introducing our own Perry Nalevka. Perry took the stage with a presentation called “The New Sales is Marketing” to talk about how we can use social media to align the marketing and sales funnel. You can check out his slide deck here:
Have any questions about Perry’s presentation? Ping us at info@penguinstrategies.com.
I was pleased to see some marketing rock stars presenting including Yael Givon from Stevie, Ben Lang of Mapped in Israel fame, and wearable tech expert Nir Kouris. I think everyone would agree with me that Ben stole the show with his talk on creating an international holiday. My personal highlight of the evening is when he forgot about Hummus Day!
A panel of experts closed the event with some great discussions. The biggest takeaways from my end were:
All in all, it was a great event and we look forward taking part in next year's Social Media Day TLV.